A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge...
Like all engineering activities, computer programming is both craft and science. Building a bridge or a computer program requires familiarity with the known techniques for the overall design of similar artifacts. And making intelligent choices among the available techniques and designs requires understanding of the mathematical principles...
EVE Online is a popular sci-fi MMORPG with the reputation of being one of, if not the most complex and unforgiving MMO on the market. There are many players with years of experience playing EVE without ever fully understanding the game
or achieving any kind of notable success.
'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet.
The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational...
Business Vocabulary in Use is a new addition to the best-selling English Vocabulary in Use range. Primarily designed as a self-study reference and practice book, it can also be used for classroom work.
The book covers a huge range of business topics including: jobs; people and organisations; production;...
Neoliberalism--the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action--has become dominant in both thought and practice throughout much of the world since 1970 or so. Writing for a wide audience, David Harvey, author of The New Imperialism and The Condition of Postmodernity, here tells the...
According to a report published by the Alfred P. Sloan Foundation in 2008, nearly one in five college students experienced some sort of Web-based instruction. That’s a lot of students learning online! And, considering that college is no longer limited to advantaged 18- to 22-year-olds, that means a lot of those online students may be...
The developed economy is shifting from being manufacturing based to services based. Different from the traditional manufacturing business, the services business is more complicated and dynamic, and end-user driven rather than product driven. To stay competitive, an enterprise thus has to rethink its business strategies and revamp its...
"The first investment book I ever read - in the late 1960s - was Harry Schultz's Bear Markets. After watching the late 1990s lunacy and inevitable fallout, I feel every market student and investor should read a great book on bear markets and thus become wise through the printed word not later through painful disillusion. To the rescue...
This book considers governance and policy-making within the maritime sector, and focuses significantly on the dimensional context within which governance works. Recognising the importance of understanding governance and policy at times when the world is faced with social, political, and economic problems, it highlights the fact that...
"If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic approach to engagement that will create the competitive edge required to succeed in this economy." -- Sharon S. Bilgischer, senior manager, logistics global talent, curriculum and...
Paint Your Town Red tells the story of how one city in the north of England decided to level up without waiting for Whitehall.
Across the world, there is a growing recognition that a new kind of economy is needed: more democratic, less exploitative, less destructive of society and the planet. Paint Your Town...
