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Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Hero of Alexandria had a great idea. In the first century ad, Hero’s design of the fi rst steam engine was ingenious and workable. Indeed, classical scholars have argued that it could have been combined with other inventions of the era to create a steam locomotive and railroad, transforming commerce and military affairs in the ancient...

English Grammar For Dummies
English Grammar For Dummies
When you’re a grammarian, people react to you in interesting — and sometimes downright strange — ways. When the first edition of English Grammar For Dummies came out in 2001, an elderly man asked me about something that had puzzled him for eight decades: Why did his church, St. Paul’s, include an...
Nutrition and Well-being a To Z; 2V.
Nutrition and Well-being a To Z; 2V.
Nutrition is one of the most important factors that impact health in all areas of the lifecycle. Pregnant women need adequate food and health care to deliver a healthy baby who has a good birth weight and a fighting chance for survival. In many regions of the world, the infant mortality rate is very high, meaning that many...
Punk Marketing: Get Off Your Ass and Join the Revolution
Punk Marketing: Get Off Your Ass and Join the Revolution

This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

Getting a Business Loan: Financing Your Main Street Business
Getting a Business Loan: Financing Your Main Street Business

Every day,  Main Street businesses wrestle with the challenge of finding the cash to finance growth or use as working capital. The local banker often wants a credit score of 720, three or more years in business, and a fat savings account. No wonder local bankers approve only 10% of loan applications.

Getting a
...

The Financial Crisis of Our Time (Financial Management Association Survey and Synthesis)
The Financial Crisis of Our Time (Financial Management Association Survey and Synthesis)

In 2006 residential real estate prices peaked and started to fall, then threatened the world's financial institutions in 2007, and confronted the global economy with disaster in 2008. In the past few years, millions of people have lost very substantial portions of their wealth. And while the markets have rebounded considerably, they are...

Geopositioning and Mobility (ISTE)
Geopositioning and Mobility (ISTE)

This book presents a general overview of the applications and use of geopositioning and GNSS for assisting the supervision and management of mobile terrestrial professions, information, traffic regulation, multimodal information, pedestrian mobility and indoor geopositioning, etc. It especially focuses on the field of mobility and terrestrial...

Economic Crisis in Europe and the Balkans: Problems and Prospects (Contributions to Economics)
Economic Crisis in Europe and the Balkans: Problems and Prospects (Contributions to Economics)

The economies of the European countries are still in recession, the development process is at a standstill, companies are facing financial difficulties, and the EU’s monetary policy is tight and focused on lowering inflation. The fiscal problems and high debt levels of the northern European countries are of great importance, and they...

Fabricated: The New World of 3D Printing
Fabricated: The New World of 3D Printing

Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost...

Interpreting anaphors in natural language texts (Ellis Horwood series in artificial intelligence)
Interpreting anaphors in natural language texts (Ellis Horwood series in artificial intelligence)
Perhaps the major obstacle to the development of computer programs capable of the sophisticated processing of natural language is the problem of representing and using the large and varied quantities of world or domain knowledge that are, in general, required. This book describes an attempt to circumvent this obstacle for one...
Information Systems Development: Asian Experiences
Information Systems Development: Asian Experiences

Information Systems Development (ISD) progresses rapidly, continually creating new challenges for the professionals involved. New concepts, approaches and techniques of systems development emerge constantly in this field. Progress in ISD comes from research as well as from practice.

This conference will discuss issues pertaining to...

This Is How to Get Your Next Job: An Inside Look at What Employers Really Want
This Is How to Get Your Next Job: An Inside Look at What Employers Really Want

Even in a bad economy, companies have job openings they can't fill. Considering the millions of people who are out of work or unhappily employed, how can that be? What are job seekers doing to turn off employers? And what is it that employers want but aren't finding? Leading career expert and syndicated columnist Andrea Kay asked...

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