This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including...
User Interface Design for Electronic Appliances fills an aching void in the
literature of user experience. While pundits have been busy rhapsodizing
about the coming convergence in interactive media, what has actually been
happening is an explosive divergence in the form and functions of elec-
tronic devices. Convergence, I...
This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...
Exploring the design and use of micro- and meso-actuators, this book begins with theory and a general synopsis of the state-of-the-art in theoretical research. It discusses how to employ modern approaches in research and design activity, then presents a systematic list of already available products and details their potential for use. Design...
Engineering is the integration of art and science and involves the use of systematic knowledge based on the
principles of mathematics and the physical sciences to design and develop systems that have direct practical
applicability for the benefit of mankind and society.With this philosophy in mind, the importance of the
engineering...
The overall structure of this handbook is similar to that of the British National Formulary, with monographs arranged broadly by therapeutic category. When a drug has several different uses, these are brought together in a single monograph; this will allow the reader to appreciate in full range of actions, whether therapeutic or adverse. The...
Want a great software development team? Look no further. How to Recruit and Hire Great Software Engineers: Building a Crack Development Team is a field guide and instruction manual for finding and hiring excellent engineers that fit your team, drive your success, and provide you with a competitive advantage. Focusing on proven...
Community-acquired pneumonia is a disease of high morbidity and mortality.
Demographic changes in industrialised countries with a growing
population of elderly persons will add to its significance. In the last years
much progress in the field of community-acquired pneumonia has been
achieved. Vaccination programs against...
Women's health care is an ever-changing field. It relies on both quantitative and qualitative
scientific advances that must be translated into clinical skills and application against the
backdrop of current...
Database management systems are the electronic filing cabinets that help individuals
and organizations to manage the mass of information they process each day. With a
well-designed database, information can be easily stored, updated, accessed, and collated.
For example, a freight company can use a database to record...
Preparing for the Worst details the best practices in antiterrorism tactics and preparing for disaster. This book is for typical American families, business travelers, corporate executive management personnel, emergency first responders, school administrators, and local government officials responsible for public safety and emergency...
This book is organized into 4 sections, each looking at the question of outcome prediction in cancer from a different angle. The first section describes the clinical problem and some of the predicaments that clinicians face in dealing with cancer. Amongst issues discussed in this section are the TNM staging, accepted methods for survival...
