The book before you is designed to be a complete and thorough education on search engine
optimization for SEO practitioners at all levels. This second edition has been completely
revamped and updated from the first edition, taking into account the changes in the search
engine industry and the rising influence of...
Should you care about search? The answer is “Yes!” However, the reason you should
care constantly changes. Back in 1997 when FAST was founded, most people
viewed search as a mature and commoditized technology. AltaVista was the leader
in web search and Verity had won the enterprise search race. Internet...
Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, found that most networking advice books assume that to succeed you have to become an extrovert. Or at least learn how to fake it. Not at all. There is another way.
The phone rings, and the networking guys tell you that you’ve been hacked and that your customers’ sensitive information is being stolen from your network. You begin your investigation by checking your logs to identify the hosts involved. You scan the hosts with antivirus software to find the malicious program, and catch a lucky...
Drug development is far from a straightforward endeavor. It starts with the identification
of a pharmaceutically promising substance, the potential of which is further
investigated in near-exhausting physiological analyses (Chapter 1). If it is found
effective, this does not necessarily mean that we know all the molecular...
The Essential Guide to HTML5 and CSS3 Web Design has been fully revised from its critically acclaimed first edition, and updated to include all of the new features and best practices of HTML5 and CSS3. This book reveals all you'll need to design great web sites that are standards-compliant, usable, and...
Adobe Photoshop is central to almost all photography workflows and Lightroom has rapidly been adopted as well. Each new version of the software is a milestone in the development of these vital imaging tools, and the 2012 releases are no exception.
Photographers often feel overwhelmed when starting with Photoshop;...
This book doesn’t look much like other technical tutorials, does it? Well, for once, looks aren’t deceiving, because Fluent Learning books aren’t much like other technical tutorials. We don’t want to teach you things.
We want to help you learn things. We’ve done a lot of research...
The objective of this book is to give an introduction to the software process improvement
field to computer science students. The well-known Capability Maturity Model Integration
(CMMI1) is used as the vehicle for software process improvement as it has become the
de facto standard2 for implementing best practice in software...
Netscape Navigator 4.0! Internet Explorer 4.0! HTML 3.2! JavaScript! Style sheets! Layers! HTML is changing so fast it's almost impossible to keep up with developments. How do you know what's real, and how do you use it? This book brings it all together for you. HTML: The Definitive Guide is the most comprehensive book...
This second edition of Pharmaceutical Project Management is published one
decade after the first edition. What has changed over the past decade in drug
development? Actually, a lot. The move to outsourcing has intensified and the
successful management of relationships between sponsor and contractor is recognized
to be a...
You’re no dummy, and neither am I. The tongue-in-cheek title of For Dummies used for this book franchise is one of the world’s most successful oxymorons, like military intelligence or boneless ribs. You are smart enough to pick up this book because you know there are gaps in your knowledge. The publisher was smart enough to pay me...
