Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...

With more than 50,000 copies sold, Alan Farley’s The Master Swing Trader has become the definitive guide for maximizing profit from short-term price moves. Now in his highly anticipated companion volume, The Master Swing Trader Toolkit: The Market Survival Guide, Farley builds on his proven strategies and techniques and...

"The Digital You is a complex mosaic of...

In nontechnical language and engaging style, 10 Don’ts on Your Digital Devices explains to non-techie users of PCs and handheld devices exactly what to do and what not to do to protect their digital data from security and privacy threats at home, at work, and on the road. These include chronic threats such as malware and...

Sometimes you have to do good engineering to straighten out twisted politics. The Electronic Frontier Foundation, a nonprofit organization that was founded to ensure that the principles embodied in the Constitution and Bill of Rights are protected as new communications technologies emerge, and O"Reilly, the premier publisher of computer...