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 Advertising Theory (Routledge Communication Series)
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this... |  |  Universal Design: Principles and Models
As the baby boom generation ages, it is crucial that designers understand all they can about bringing this group, as well as all others, design that will offer function, aesthetics, and quality of life. Full of examples and illustrated with pictures of good design, Universal Design: Principles and Models details how the principles of... |  |  Handbook of Nanophysics: Nanomedicine and Nanorobotics
The tools of nanodiagnostics, nanotherapy, and nanorobotics are expected to revolutionize the future of medicine, leading to presymptomatic diagnosis of disease, highly effective targeted treatment therapy, and minimum side effects. Handbook of Nanophysics: Nanomedicine and Nanorobotics presents an up-to-date overview of... |
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