This distinguished reference carries on a 70-year legacy as the world's most thorough, useful, readable, and understandable text on the principles and techniques of surgery. Its peerless contributors deliver all the well-rounded, state-of-the-art knowledge you need to richly grasp the pathophysiology and optimal management of every...

Another main concern of AmI originates from the human computer interaction domain and focuses on...

As the demands of work grow more intense, personal life can get shoved to the side. But resolving the job-versus-life conflict doesn't require the kind of big, disruptive, scary transformation that so many time-management "experts" recommend. In TWEAK IT, Cali Williams Yost proves that a comfortable work+life fit can be achieved...

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...

As members of a functional society, we adhere to standards every day of our lives. Often we don't think about these standards; rather, we take them for granted and apply them naturally. For instance, when you pull up to an intersection that's a four-way stop, you stop your car and check for cross-traffic. Once any cars already crossing the...

Since Princess Diana's car crash in August 1997, media interest in the crash as an event needing explanation has proliferated. A glut of documentaries on television have investigated the social and scientific history of our responses to the car crash, as well as showing the personal impact of the crash on individual lives. In trying to...

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's...