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Advertising and Society: An Introduction
Advertising and Society: An Introduction

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

History of Cognitive Neuroscience
History of Cognitive Neuroscience

History of Cognitive Neuroscience documents the major neuroscientific experiments and theories over the last century and a half in the domain of cognitive neuroscience, and evaluates the cogency of the conclusions that have been drawn from them.

  • Provides a companion work to the highly acclaimed Philosophical...
Typographic Design: Form and Communication
Typographic Design: Form and Communication

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its...

Teach Yourself VISUALLY iPad 4th Generation and iPad mini
Teach Yourself VISUALLY iPad 4th Generation and iPad mini

A fully updated visual guide on the latest evolution of the amazing iPad!

As the ultimate entertainment and media device, the iPad is ever evolving. This visual guide gets you up to date on all the latest information for accessing and downloading books, apps, music, and video content as well as sending photos and emails,...

Who Shot Ya? Three Decades of Hiphop Photography
Who Shot Ya? Three Decades of Hiphop Photography

Nearly thirty years ago, Ernie Paniccioli began photographing the graffiti art throughout New York City as well as the young people creating it. Armed with a 35-millimeter camera, Paniccioli literally recorded the beginning salvos of hip hop, today the most dominant youth culture on the planet. Be it Grandmaster Flash at the Roxy, a summer...

Cancer Cell Signaling: Methods and Protocols (Methods in Molecular Biology)
Cancer Cell Signaling: Methods and Protocols (Methods in Molecular Biology)

Cells respond to environmental cues through a complex and dynamic network of signaling pathways that normally maintain a critical balance between cellular proliferation, differentiation, senescence, and death. One current research challenge is to identify those aberrations in signal transd- tion that directly contribute to a loss of this...

Advanced Graphics Programming Using OpenGL (The Morgan Kaufmann Series in Computer Graphics)
Advanced Graphics Programming Using OpenGL (The Morgan Kaufmann Series in Computer Graphics)
Today truly useful and interactive graphics are available on affordable computers. While hardware progress has been impressive, widespread gains in software expertise have come more slowly. Information about advanced techniquesbeyond those learned in introductory computer graphics textsis not as easy to come by as inexpensive hardware.
...
Advances in Evolutionary Computing for System Design (Studies in Computational Intelligence)
Advances in Evolutionary Computing for System Design (Studies in Computational Intelligence)
Evolutionary computing paradigms offer robust and powerful adaptive search mechanisms for system design. This book includes thirteen chapters covering a wide area of topics in evolutionary computing and applications including: Introduction to evolutionary computing in system design; evolutionary neuro-fuzzy systems; evolution of fuzzy controllers;...
Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today
Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today

“Clear, thoughtful, and thought-provoking, Germs, Genes & Civilization makes the case that infectious diseases have played a major role in shaping society. Clark argues that religion, morals, and even democracy have all been influenced by the smallest and most dangerous organisms on our planet. While...

Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies
Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies

In today’s dynamic business world, the success of a company increasingly depends on its ability to react to changes in its environment in a quick and flexible way. Companies have therefore identified process agility as a competitive advantage to address business trends like increasing product and service variability or faster time to...

Free as in Freedom: Richard Stallman's Crusade for Free Software
Free as in Freedom: Richard Stallman's Crusade for Free Software
In 1984, Richard Stallman launched the GNU Project for the purpose of developing a complete UNIX-like operating system that would allow for free software use. What he developed was the GNU operating system. (GNU is a recursive acronym for "GNU's Not UNIX,'' and it is pronounced guh-NEW. Linux is a variant of the GNU operating system.) This...
Developmental Immunotoxicology
Developmental Immunotoxicology

Despite rapidly increasing interest in developmental immunotoxicology, there is not yet a textbook focused on this hot area of research. Developmental Immunotoxicology fills the void with overviews of immune system development in experimental animal and human models, and discusses the complex issues related to the evolution of developmental...

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