This innovative text brings the interdisciplinary work of e-marketing to one outlet, and fuels the cross-fertilization of ideas and dissemination of key research concepts.
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one...
Financial engineers have access to enormous quantities of data but need powerful methods for extracting quantitative information, particularly about volatility and risks. Key features of this textbook are: illustration of concepts with financial markets and economic data, R Labs with real-data exercises, and integration of graphical and...
Presents state-of-the-art regulatory cancer risk assessment models including a biologically based model for two-hit carcinogenesis and cell proliferation!
This book comprehensively reviews the various roles of genetic toxicology in human cancer risk assessment conducted by United States and worldwide regulatory...
Pro Spring updates the perennial bestseller with the latest that the Spring Framework 4 has to offer. Now in its fourth edition, this popular book is by far the most comprehensive and definitive treatment of Spring available.
With Pro Spring, you’ll learn Spring basics and core topics, and share the...
Although the authors of this book and I approach the strategic challenges of globalization from different perspectives, we've come to a similar conclusion: that the "people" imperative is often overlooked when companies decide to enter new countries or world regions. Stroh, Black, Mendenhall, and Gregersen base their...
In the 1950s we punished misbehaving students in middle school or junior high school by making them stay after school to do 100 multiplication or long-division math problems. Mathematics was taught in a highly ordered and mechanically repetitive manner with the objective being to master basic arithmetic skills. A decade later New Math emerged as a...
As Dr Maxwell writes in his preface to this book, his aim has been to instruct through entertainment. 'The general theory is that a wrong idea may often be exposed more convincingly by following it to its absurd conclusion than by merely announcing the error and starting again. Thus a number of by-ways appear which, it is hoped, may amuse...
This unique guide emphasizes digital "photography", rather than software. You'll learn how to take compelling pictures and make great images using imaging technology while focusing on the special strengths of digital SLR cameras. Whether you're a snap-shooting tyro, or an experienced photographer moving into the digital SLR...
A full-color beginner guide to the basics of the Nikon D600
The Nikon D600 is a professional-level full-frame sensor that is sure to attract an audience of DSLR newcomers and pros. This friendly-and-thorough full-color guide shows you how to get a firm grasp on this powerful camera and helps you to ultimately get better photos. *...
This book was written to provide a single reference for network administration in a Linux environment. Beginners and experienced users alike should find the information they need to cover nearly all important administration activities required to manage a Linux network configuration. The possible range of topics to cover is...
People come to technical books with a vast array of daerent needs and requirements, arising from their differing educational backgrounds, professional orientations and career objectives. This is particularly evident in the field of semiconductors, which stands at the juncture of physics, chemistry, electronic engineering, material science and...
