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Pharmaceutical Marketing
Pharmaceutical Marketing

The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal...

Encyclopedia of Pharmaceutical Technology, Third Edition (Print) (Volume 2)
Encyclopedia of Pharmaceutical Technology, Third Edition (Print) (Volume 2)

Presenting authoritative and engaging articles on all aspects of drug development, dosage, manufacturing, and regulation, this Third Edition enables the pharmaceutical specialist and novice alike to keep abreast of developments in this rapidly evolving and highly competitive field. A dependable reference tool and constant companion for years...

Antiangiogenic Cancer Therapy
Antiangiogenic Cancer Therapy

Top Investigators Explore the Complexities of Angiogenesis Cancer Research

The targeting of tumor angiogenesis has evolved into one of the most widely pursued therapeutic strategies. However, as of yet, no antiangiogenic agent used as a monotherapy has demonstrated a survival benefit in a randomized Phase III trial. The...

CURRENT Medical Diagnosis and Treatment 2017 (Lange)
CURRENT Medical Diagnosis and Treatment 2017 (Lange)

This #1 annual internal medicine and clinical practice guide turns the latest research into improved patient outcomes – now fully updated and revised.

3D and 4D Printing in Biomedical Applications: Process Engineering and Additive Manufacturing (German Edition)
3D and 4D Printing in Biomedical Applications: Process Engineering and Additive Manufacturing (German Edition)
A professional guide to 3D and 4D printing technology in the biomedical and pharmaceutical fields

3D and 4D Printing in Biomedical Applications offers an authoritative guide to 3D and 4D printing technology in the biomedical and pharmaceutical arenas. With contributions from an international panel of academic scholars and
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The Handbook of Microbiological Media for the Examination of Food
The Handbook of Microbiological Media for the Examination of Food

Responding to an estimated 14 million cases of food-borne disease that occur every year in the United States alone, the Food and Drug Administration and US Department of Agriculture have begun implementing new regulations and guidance for the microbial testing of foods. Similarly, Europe and other regions are implementing stricter oversight,...

Before Prozac: The Troubled History of Mood Disorders in Psychiatry
Before Prozac: The Troubled History of Mood Disorders in Psychiatry
Psychiatry today is a barren tundra, writes medical historian Edward Shorter, where drugs that don't work are used to treat diseases that don't exist. In this provocative volume, Shorter illuminates this dismal landscape, in a revealing account of why psychiatry is "losing ground" in the struggle to treat depression.

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Design Controls for the Medical Device Industry
Design Controls for the Medical Device Industry

This reference provides real-world examples, strategies, and templates for the implementation of effective design control programs that meet current ISO 9000 and FDA QSR standards and regulations-offering product development models for the production of safe, durable, and cost-efficient medical devices and systems.

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Medical Imaging in Clinical Trials
Medical Imaging in Clinical Trials

In the last few years the use of medical imaging has increased exponentially in routine clinical practice. This has been reflected in a rapidly increasing use of medical imaging in clinical trials, through all phases. More recently this has culminated in a number of inter-disciplinary meetings with the various stake holders, including the...

Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat
Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat
The Holiday Inn in Bethesda, Maryland, is an unassuming stucco building tucked sideways off a slow commercial street, across from a Pizza Hut, a gas station, and a mini-mart. You enter from the side driveway and climb up a wide, curving staircase to reach the Versailles II ballroom on the second floor.

On a sunny February morning in
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