Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing...

Welcome to Computer Science Made Simple, a novice’s guide to one of the most important fields today. I wrote this book with several kinds of readers in mind. For the person curious about how computers work and what the computer terms used in magazine advertisements mean, this book will provide the answers. For those considering...

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing...

Ask any graphic designer the world over about their preferred approach to setting type, choosing a color, or beginning a new layout, and you will rarely get exactly the same answer twice. All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new...

Quick! Show Me Your Value is the first book designed specifically to help these professionals confidently communicate their true value at the most...

Stymied by statistics? No fear—this friendly guide offers clear, practical explanations of statistical ideas, techniques, formulas, and calculations, with lots of examples that show how these concepts apply to your everyday life. You’ll see how to take the margin of error out of opinion polls and how to analyze and interpret data for...

Although overshadowed by his contemporaries Adam Smith and David Hume, the Scottish philosopher Adam Ferguson strongly influenced eighteenth-century currents of political thought. A major reassessment of this neglected figure, Adam Ferguson in the Scottish Enlightenment: The Roman Past and Europe’s Future sheds new light on...