This textbook is designed for two principal photography student types. One group is the student in an academic setting. Students are expected to acquire a solid grasp of the theories and concepts of their various courses. This is the Knowledge point of the “KSAs” frequently required by employers. Students in an academic...

This book is designed to help anyone interested in adding elements of interactivity to their personal
web pages. Some experience with a PC is required, as we will not cover how to access the Internet
or how to use a web browser. You don’t have to be an HTML expert, although it will help if you
have some experience with that...

Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing...

Welcome to Computer Science Made Simple, a novice’s guide to one of the most important fields today. I wrote this book with several kinds of readers in mind. For the person curious about how computers work and what the computer terms used in magazine advertisements mean, this book will provide the answers. For those considering...

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing...

Ask any graphic designer the world over about their preferred approach to setting type, choosing a color, or beginning a new layout, and you will rarely get exactly the same answer twice. All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new...

Quick! Show Me Your Value is the first book designed specifically to help these professionals confidently communicate their true value at the most...