This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...

Business is the backbone of American society and is one of the keys to making our system work as well as it has for over two hundred years. Yet as a body of knowledge, business is much younger, and in its brief history, there have been few attempts to present the discipline of business in a single place. The major purpose of the Encyclopedia of...

For undergraduate and graduate courses in Options and Futures, Financial Engineering and Risk Management, typically found in business, finance, economics and mathematics departments. Also suitable for practitioners who want to acquire a working knowledge of how derivatives can be analyzed.This best seller represents how academia and real-world...

SUSE Linux is an increasingly popular Linux distribution that competes head-on with Red Hat’s Linux versions. SUSE Linux’s fortunes have been on the rise following Novell’s acquisition of Germany’s SUSE Linux AG for $210 million. SUSE is looking for more growth in the U.S. marketplace, helped in part by IBM’s $50...

Understanding Virtual Reality arrives at a time when the technologies behind virtual reality have advanced to the point that it is possible to develop and deploy meaningful, productive virtual reality applications. The aim of this thorough, accessible exploration is to help you take advantage of this moment, equipping you with the...

Animal life, now and over the past half billion years, is incredibly diverse. Describing and understanding the evolution of this diversity of body plans - from vertebrates such as humans and fish to the numerous invertebrate groups including sponges, insects, molluscs, and the many groups of worms - is a major goal of evolutionary biology. In...

Best-selling author Sherrilyn Kenyon (The Dark-Hunter novels) restores three out-of-print titles in...

This self-study exam preparation guide for the RHCE - RH302 Red Hat Certified Engineer exam contains everything you need to test yourself and pass the Exam. Including all the exam topics, covered indepth and insider secrets, complete explanations of all RHCE subjects, test tricks and tips, over 250 highly realistic sample questions, and...

Ecological engineering involves the design, construction and management of ecosystems that have value to both humans and the environment. It is a rapidly developing discipline that provides a promising technology to solve environmental problems.  Ecological Engineering covers the basic theory of ecological engineering as well as the...

This book covers topics at the intersection of algorithms and networking. It builds a complete picture of the current state...

You will learn how to...

Looking for ways to streamline your work so you can focus on maximizing your time? In Depth provides specific, tested, and proven solutions to the problems you run into every day–things other...