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 Managerial Accounting
Most managerial accounting texts emphasize the mechanics of managerial accounting. While important, mechanics are not enough. To solve business problems, students need to understand how managerial accounting can improve decision-making, and when and where a particular tool or technique is appropriate.
Balakrishnan’s... |  |  Essentials of Clinical Immunology
The fourth edition of this highly popular book has been extensively revised. The first chapter, a revision of the immune system, has been updated to provide the 'nitty-gritty' a student or trainee needs to know in order to understand diseases that have an immunological basis. Although the remainder of the book's focus is clinical,... |  |  Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and... |
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