The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s...

Thermal processing remains one of the most important processes in the food industry. Now in its second edition, Thermal Food Processing: New Technologies and Quality Issues continues to explore the latest developments in the field. Assembling the work of a worldwide panel of experts, this volume highlights topics vital to the...

Illnesses resulting from foodborne pathogens occur at least 6 million times each year and cause an estimated 9,000 deaths. For decades, food microbiologists have developed various effective methods of food protection. However, the constant development of multi-facet food processing technologies and the emergence of potent foodborne pathogens,...

There is no book dealing with food protein analysis exclusively, that is, with the analysis of proteins in the food systeni. This books attempts to lill this niche. Protein analysis comes in two forms: 1) Quantitative analysis, and 2) fractionation and cllaracterization. The first activity is described here. This publication provides a...

Great-looking abs are more than just a way to support the mirror industry. In fact, strong abs and flat stomachs are the ultimate indicator of overall health-for both men and women. Great abs will help you live longer, sleep better, prevent back pain, and significantly improve your sex life! (And, hey, they don't look half-bad in the...

Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and...

Go green as you amass power! Fuel Cell Projects for the Evil Genius broadens your knowledge of this important, rapidly developing technology and shows you how to build practical, environmentally conscious projects using the three most popular and widely...