Proven guerrilla marketing tactics specifically designed for consultants
Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...
As globalization gathers momentum, contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language, and set patterns of...
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to...
A Career in Computers is a straightforward and sometimes comical look into finding a job in the field of the computer sciences. It answers questions that many IT professionals and newcomers need to know when looking for a job and what they should expect. Most computer books deal with configuring software and do little in answering important...
This book is the first volume of a running series under the title International Handbooks on Information Systems. The series is edited by Peter Bernus, Jacek Blazewicz, Günter Schmidt and Mike Shaw. One objective is to give state of the art surveys on selected topics of information systems theory and applications. To this end, a distinguished...
