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Beyond the Core: Expand Your Market Without Abandoning Your RootsIn this text, the author outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.
Growth is not a choice—it’s an imperative. But the risks are substantial. Only a quarter of all... | | Design and Development of Aircraft Systems (Aerospace Series)
Now covering both conventional and unmanned systems, this is a significant update of the definitive book on aircraft system design
Design and Development of Aircraft Systems, Second Edition is for people who want to understand how industry develops the customer requirement into a fully integrated, tested, and... | | Lean Combustion: Technology and ControlCombustion under sufficiently fuel-lean conditions can have the desirable attributes of high efficiency and low emissions, this being particularly important in light of recent and rapid increases in the cost of fossil fuels and concerns over the links between combustion and global climate change. Lean Combustion is an eminently authoritative,... |
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Marketing Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every... | | Inventors at Work: The Minds and Motivation Behind Modern Inventions
Inventors at Work: The Minds and Motivation Behind Modern Inventions is a collection of interviews with inventors of famous products, innovations, and technologies that have made life easier or even changed the way we live. All of these scientists, engineers, wild-eyed geniuses, and amateur technologists have dedicated their... | | |
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