E-marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research. eMarketing eXcellence highlights the most significant opportunities, pitfalls and defines the new marketing approaches needed. It highlights best practice in applying digital...

Windows Azure is a highly scalable, robust, and cost-effective solution for the deployment of applications and services—for organizations and enterprises of all sizes, and in all types of markets. My task at Microsoft is to ensure that developers can help these organizations and enterprises to achieve their goals by quickly and easily...

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right...

Microsoft Enterprise Library is a collection of reusable software components (also known as Application Blocks) that are designed to assist developers with common enterprise development challenges. Before using an Application block, you should have a good understanding of your application requirements and of the scenarios that the Application...

Business planning is no longer just about defining goals, analyzing critical issues, and then creating strategies. You must aid business integration by linking changed-data events in DB2 databases on Linux, UNIX, and Windows with EAI solutions , message brokers, data transformation tools, and more. Investing in this book will save you many...

SOA Governance is the key to a successful adoption of Service-Oriented Architecture. It is the process of establishing a desired outcome for your efforts, and then leveraging people, policies, and processes to make that outcome a reality. This includes technical policies and standards that guide your design-time activities, policies and...

CompTIA A+ 2009 In Depth was written to be the very best tool on the market today to prepare you to support personal computers. Updated to include the most current technologies with a new chapter on securing your PC and small network and new content on supporting Windows Vista, this book takes you from the just-a-user level to the...

Mint.com is a free Web-based personal financial management service that helps you set up your day-to-day finances and track bank, credit card, investment, and loan transactions through a single Web site that is accessible anytime, anywhere in the world...

Once the province of mental health professionals, CBT (or Cognitive Behavioural Therapy) has gained wide acceptance as the treatment of choice for anyone looking to overcome anxiety, lose weight, manage anger, beat an...

Panda3D is a free and open source game engine. It has been used successfully by hobbyists as well as big studios to create games ranging from quick prototypes to full-scale commercial MMOs. Panda3D makes it easy to use models, textures, and sounds to create impressive interactive experiences. With this book, you too will be able to leverage...