In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Targeted for small business owners interested in how the Web can extend their business reach and profitability, this book explains how to create an online presence for an existing small business. Many business owners want to become part of the e-commerce revolution, but have unrealistic expectations that a Web site will instantly perform...

The term "peer-to-peer" has come to be applied to networks that expect end users to contribute their own files, computing time, or other resources to some shared project. Even more interesting than the systems' technical underpinnings are their socially disruptive potential: in various ways they return content, choice, and...

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

"This book is of immense value. It should save you months of trials and errors, lots of undeserved hassle, and many costly mistakes that could potentially jeopardize the whole endeavor. It will become an important reference on the shelf of the software architect."—From the Foreword by Philippe Kruchten,...

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