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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing...
Forex Trading: A Comprehensive beginner’s guide to learn the realms of Forex trading from A-Z
Forex Trading: A Comprehensive beginner’s guide to learn the realms of Forex trading from A-Z
Even though there are many books available, you will not get the desired knowledge if you don’t find the right book. If you are searching for a book to help you squeeze out money from Forex trading, this is not the book you are hunting for. Of course, trading is about money, but A comprehensive beginners guide to learn the realms of forex...
Theory and Approaches of Group Decision Making with Uncertain Linguistic Expressions (Uncertainty and Operations Research)
Theory and Approaches of Group Decision Making with Uncertain Linguistic Expressions (Uncertainty and Operations Research)
This book mainly introduces a series of theory and approaches of group decision-making based on several types of uncertain linguistic expressions and addresses their applications. The book pursues three major objectives: (1) to introduce some techniques to model several types of natural linguistic expressions; (2) to handle these...
Building Modern Web Applications Using Angular
Building Modern Web Applications Using Angular

Key Features

  • Learn about the core building blocks of Angular
  • Build and architect high performance web applications
  • Implement the latest JavaScript concepts in ECMAScript 2015, ECMAScript 2016, and TypeScript
  • Leverage the latest Angular features to get the most out of your web...
Introduction to Symplectic Geometry
Introduction to Symplectic Geometry
This introductory book offers a unique and unified overview of symplectic geometry, highlighting the differential properties of symplectic manifolds. It consists of six chapters:  Some Algebra Basics, Symplectic Manifolds, Cotangent Bundles, Symplectic G-spaces, Poisson Manifolds, and A Graded Case, concluding with a discussion of the...
Data Model Patterns: A Metadata Map (The Morgan Kaufmann Series in Data Management Systems)
Data Model Patterns: A Metadata Map (The Morgan Kaufmann Series in Data Management Systems)
A very ambitious undertaking, masterfully described. To the best of my knowledge, this is the first published version of the detailed models implied by the Zachman Framework. David Hay builds the models one step at a time, describing in each increment why the new entities were added, and how they related to the rest of the model. At least as...
Heaven Is Empty: A Cross-Cultural Approach to
Heaven Is Empty: A Cross-Cultural Approach to
In the past few decades, discussions on the role of religion in shaping the interconnections of politics, society, and culture have acquired a particular urgency. Since the end of the Cold War, after 9/11, and even more so with the surge of IS, religion has come to occupy a central position in discourses on the...
DWDM Network Designs and Engineering Solutions
DWDM Network Designs and Engineering Solutions

A comprehensive book on DWDM network design and implementation solutions

Design Software Included


* Study various optical communication principles as well as communication methodologies in an optical fiber
* Design and evaluate optical components in a DWDM network
* Learn about the effects of noise in signal
...

Software Evolution
Software Evolution
Software has become omnipresent and vital in our information-based society, so all software producers should assume responsibility for its reliability. While "reliable" originally assumed implementations that were effective and mainly error-free, additional issues like adaptability and maintainability have gained equal importance...
UML 2 Certification Guide: Fundamental & Intermediate Exams (The MK/OMG Press)
UML 2 Certification Guide: Fundamental & Intermediate Exams (The MK/OMG Press)
UML 2 Certification Guide
Fundamental and Intermediate Exams
Tim Weilkiens
Bernd Oestereich

The authors have proven their mettle by teaching UML expertise in classroom settings that led to remarkably high OCUP test passing rates, just weeks after the UCOP Program became available worldwide.
You have taken the right
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CTOs at Work
CTOs at Work

Scott Donaldson, Stanley Siegel and Gary Donaldson interview many of the world's most influential chief technology officers in CTOs at Work, offering a brand-new companion volume to the highly acclaimed elite At Work books including Coders at Work, CIOS at Work and...

Mastering Clojure Data Analysis
Mastering Clojure Data Analysis

Leverage the power and fl exibility of Clojure through this practical guide to data analysis

About This Book

  • Explore the concept of data analysis using established scientific methods combined with the powerful Clojure language
  • Master Naive Bayesian Classification, Benford's Law, and...
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