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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

Digital Infrared Photography (Photo Workshop)
Digital Infrared Photography (Photo Workshop)

"Digital Infrared Photography," an all new guide that illustrates and explores the enchantingly beautiful world of infrared images.

By simply adding a filter to the camera lens, or using a converted camera, digital photographers can capture infrared (IR) images featuring expressive skies, dramatic clouds, and intriguing white...

Oxford American Handbook of Neurology
Oxford American Handbook of Neurology

The Oxford Handbooks have been an extremely valuable adjunct to the education of physicians in mu tiple areas of medicine in the United Kingdom and in many other countries, principally those with inkages to the educational processes of medicine in the United Kingdom. These books have been less used in the United States, although they have...

Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles
Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles

The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in...

Discontinuity and Complexity in Nonlinear Physical Systems
Discontinuity and Complexity in Nonlinear Physical Systems

Discontinuity in Nonlinear Physical Systems explores recent developments in experimental research in this broad field, organized in four distinct sections. Part I introduces the reader to the fractional dynamics and Lie group analysis for nonlinear partial differential equations. Part II covers chaos and complexity in nonlinear Hamiltonian...

Qualitative Case Studies on Implementation of Enterprise Wide Systems
Qualitative Case Studies on Implementation of Enterprise Wide Systems

Qualitative Case Studies on Implementation of Enterprise Wide Systems focuses on ERP Implementations in the tertiary education industry—a sector which is important not only for advancing the economy and quality of life in industrialized nations but also as a major source of export income. Systems failure in this information...

E-Ffective Writing for E-Learning Environments (Cases on Information Technology)
E-Ffective Writing for E-Learning Environments (Cases on Information Technology)

E-ffective Writing for E-Learning Environments integrates research and practice in user-centered design and learning design for instructors in post-secondary institutions and learning organizations who are developing e-learning resources. The book is intended as a development guide for experts in areas other than instructional or...

Encyclopedia of World Cultures: Europe (Encyclopedia of World Cultures)
Encyclopedia of World Cultures: Europe (Encyclopedia of World Cultures)
Europe is in tremendous flux. Political boundaries and designations are changing with dizzying speed. Population mobility is altering the human landscape in astonishing and unpredictable ways. To publish this volume on European cultures at this particular historical juncture provides both a wonderful opportunity to offer a much-needed resource to...
How: Why How We Do Anything Means Everything...in Business (and in Life)
How: Why How We Do Anything Means Everything...in Business (and in Life)
The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success—for both...
Standard Practice in Sexual Medicine
Standard Practice in Sexual Medicine
The International Standard Reference Work for Sexual Medicine

Under the auspices of the International Society for Sexual Medicine (the leading international professional society in the field), a multidisciplinary group of international contributors identify the most current standards of practice for diagnosing and treating sexual...

Digital Government: Principles and Best Practices
Digital Government: Principles and Best Practices

E-government has emerged not merely as a specialization in public administration but as a transformative force affecting all leaves and functions in government. Digital Government: Principles and Best Practices, written by a collection of practitioners and researchers, provides an overview of the management challenges and issues...

Developing Cultural Adaptability: How to Work Across Differences (Center for Creative Leadership)
Developing Cultural Adaptability: How to Work Across Differences (Center for Creative Leadership)

Being able to communicate effectively across cultural differences, understanding how to negotiate complex social situations, and being familiar with the customs and norms of many cultures are important skills in organizations today. Perhaps even more important than possessing those essential pieces of cultural knowledge is the skill of cultural...

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