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The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More
The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers.  Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers.  While not yet as large in terms of number of apps as iTunes,...

Winning the Institutional Investing Race: A Guide for Directors and Executives
Winning the Institutional Investing Race: A Guide for Directors and Executives

The complexity of investments continues to grow, and institutional pools of capital from endowments to pension funds are suffering from too much risk and not enough return. Yet managing these investments and creating and implementing governance structures are seldom an integral part of the organization’s core mission or its operations....

Exploring C++ 11 (Expert's Voice in C++)
Exploring C++ 11 (Expert's Voice in C++)

Exploring C++ divides C++ up into bite-sized chunks that will help you learn the language one step at a time. Assuming no familiarity with C++, or any other C-based language, you’ll be taught everything you need to know in a logical progression of small lessons that you can work through as quickly or as slowly as you need.

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Improving Profit: Using Contribution Metrics to Boost the Bottom Line
Improving Profit: Using Contribution Metrics to Boost the Bottom Line

Business of all sizes have a problem: How do you know—in real time—whether you are earning the profit you need to grow or even just stay in business? And which products or services are doing the “heavy lifting” in contributing to profit? Financial statements tell only part of the story. They are backward looking, for...

Underwater: Options When Your Mortgage Is Upside Down
Underwater: Options When Your Mortgage Is Upside Down

Just about every month, housing values in the U.S. fall. That, in turn, increases the number of people who owe more on their houses than they are worth—either trapping them in homes they may no longer want or putting them in danger of financial catastrophe if they lose a job or are otherwise unable to meet the...

The Herschel Objects and How to Observe Them (Astronomers' Observing Guides)
The Herschel Objects and How to Observe Them (Astronomers' Observing Guides)
Many active amateur astronomers today, having already surveyed the clusters, nebulae, and galaxies contained in the popular Messier and Caldwell catalogs, are seeking new horizons to explore with their telescopes. None better can possibly be found than those discoveries made by the great English astronomer Sir William Herschel in...
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

The latest tips on green marketing and sustainable business strategies Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to...

LPIC-1: Linux Professional Institute Certification Study Guide: (Exams 101 and 102)
LPIC-1: Linux Professional Institute Certification Study Guide: (Exams 101 and 102)

Updated for the latest LPIC-1 Exams 101 and 102

The LPIC-1 certification measures your understanding of the Linux Kernel. As the Linux server market continues to grow, so does the demand for certified Linux administrators. Prepare for the latest versions of the LPIC-1 exams 101 and 102 with the new edition of this detailed Study...

Investing Online For Dummies
Investing Online For Dummies

Expert online investing advice that you can take to the bank! Want to take firm control of your investments and reach your financial goals, but baffled by the dizzying array of online tools? Start with this bestselling guide. Investing Online For Dummies, 8th Edition will help you build your portfolio with the latest financial management...

Fundamentals of Financial Management
Fundamentals of Financial Management

The market leader, Brigham/Houston continues to grow in reputation as the most effective approach for learning. It is also updated to reflect the latest in theory, research, real-world examples, and use of technology. The seamless, integrated ancillary package - done by the authors - is a hallmark of this package that makes course preparation...

Sales Presentation Techniques: That Really Work
Sales Presentation Techniques: That Really Work

"Sales Presentation Techniques (That Really Work!)" discusses the role of presentations in today's sales model, and advises salespeople when to go for the flashy presentation, and when to keep it simple and straightforward. Sales guru Stephan Schiffman explains the dos and don'ts of PowerPoint, and how to prepare for any...

The Freelancer's Bible: Everything You Need to Know to Have the Career of Your DreamsOn Your Terms
The Freelancer's Bible: Everything You Need to Know to Have the Career of Your DreamsOn Your Terms

Amazingly, one-third of the American workforce is freelance―that’s 42 million people who have to wrestle with not just doing the work, but finding the work, then getting paid for the work, plus health care, taxes, setting up an office, marketing, and so on. Now help is here, and consultants, independent contractors, the...

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