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Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits
students and managers, we look back to how this book became a well established
core text in many business schools internationally and amongst a lot of
managers. It seems not that long ago when we embarked on this project, yet as
our publisher... | | | | |
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Growing Object-Oriented Software, Guided by TestsTest-Driven Development (TDD) is now an established technique for delivering better software faster. TDD is based on a simple idea: Write tests for your code before you write the code itself. However, this "simple" idea takes skill and judgment to do well. Now there's a practical guide to TDD that takes you beyond... | | Frommer's 500 Places to Take Your Kids Before They Grow Up
500 Places to Take Your Kids allows parents, grandparents, and kids to create a lifetime of shared memories while visiting destinations the whole family can enjoy. Here are cities, zoos, sports shrines, museums, castles, beaches, outdoor activities, and more—500 thoughtfully-chosen places that will enchant and beguile both the... | | |
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