This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

Continuing the success of their previous books, authors Linda Williams and Paula Hopper deliver another trend-setting edition that explores and teaches the "why" of medical/surgical nursing. Complex issues are presented in a clear and easy-to-digest way that encourages LPN students to think critically while learning real world...

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary...

Like many things in life, becoming a great manager is in fact a simple process - if only we knew how and changed our current habits. The authors in this book have identified 15 fundamental principles that are exhibited by great managers and which can easily be followed by mere mortals when they have something or somebody to manage. These...

Despite the progress being made by researchers, Alzheimer’s disease, along with other age-related neurodegenerative disorders, continues to exact a tremendous toll on our society. However, we are beginning to see a relationship that ties degenerative disorders to oxidative stress and lifestyle, suggesting the possibility for prevention...

"Follow trends and make money, or don't follow trends and don't make money. Robert Robbins wants investors to follow trends. His effort is to be saluted." —Michael W. Covel, bestselling author of Trend Following, The Complete Turtle Trader, and Trend Commandments

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In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be...

The intersection of politics, law, privacy, and security in the context of computer technology is both sensitive and complex. Computer viruses, worms, Trojan horses, spy-ware, computer exploits, poorly designed software, inadequate technology laws, politics and terrorism all of these have a profound effect on our daily computing operations...