Typically, they are under pressure to finish quickly with a certificate or degree and get to work. They need to get actual practice in the process of designing and developing databases that they can apply in their future employment. They need to create...

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create...

Daniel Liang is known for his “fundamentals-first” approach to teaching programming concepts and techniques....

This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact...

This book is based on a course in cryptography at the upper-level under- graduate and beginning graduate level that has been given at the University of Maryland since 1997, and a course that bos been taught at Rutgers Uni- versity since 2003. When designing the courses, we decided on the following requirements:

• The...

Books on regression and the analysis of variance abound-many are introductory, many are theoretical. While most of them do serve a purpose, the fact remains that data analysis cannot be properly learned without actually doing it, and this means using a statistical software package. There are many of these to choose from as well, all with...

We wrote this book for business school students who wanted an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision...

Programming Graphical User Interfaces with R introduces each of the major R packages for GUI programming: RGtk2, qtbase, Tcl/Tk, and gWidgets. With examples woven through the text as well as stand-alone demonstrations of simple yet reasonably complete applications, the book features topics especially relevant to statisticians...