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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

Best Android Apps
Best Android Apps

You can choose from thousands of apps to make your Android device do just about anything you can think of -- and probably a few things you'd never imagine. There are so many Android apps available, in fact, that it's been difficult to find the best of the bunch -- until now.

Best Android Apps leads you...

Head First iPhone and iPad Development: A Learner's Guide to Creating Objective-C Applications for the iPhone and iPad
Head First iPhone and iPad Development: A Learner's Guide to Creating Objective-C Applications for the iPhone and iPad

Let's say you have a killer app idea for iPhone and iPad. Where do you begin? Head First iPhone and iPad Development will help you get your first application up and running in no time. You'll not only learn how to design for Apple's devices, you'll also master the iPhone SDK tools -- including Interface...

Manual of Head and Neck Imaging
Manual of Head and Neck Imaging

This book is designed as an easily readable manual that will be of great practical value for radiology and otolaryngology residents during their clinical rotations. Key facts on head and neck imaging are presented in short chapters written in an easily readable style. Line drawings are used to illustrate key concepts, and tables, checklists,...

The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition)
The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition)
The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They...
Gray's Anatomy for Students
Gray's Anatomy for Students

This completely new addition to the Gray's Anatomy family is specifically tailored to meet the needs of today's anatomy students. A team of authors with a wealth of diverse teaching and clinical experience have carefully crafted the book to efficiently cover the information taught in contemporary anatomy courses. A user-friendly...

IP-Traffic Theory and Performance (Signals and Communication Technology)
IP-Traffic Theory and Performance (Signals and Communication Technology)
This book presents different approaches in IP traffic theory and classifies them, especially towards applications in the Internet. It comprises the state of the art in this area, which is currently presented only by numerous research papers and overview articles.

The book provides an ideal starting point for detailed studies of traffic analysis...

Advanced Electrical Installation Work, Fourth Edition
Advanced Electrical Installation Work, Fourth Edition

Advanced Electrical Installation Work has helped thousands of students to achieve success in City & Guilds awards in electrical installation. Now in its fourth edition, this book has been completely restructured to provide a specific match to the requirements of the Installation route of the 2330 Level 3...

Pathology of the Head and Neck
Pathology of the Head and Neck

This is the most up-to-date book yet published on pathology of the head and neck. Its contents have been divided into ten chapters, devoted to the spectrum of precursor and neoplastic lesions of the squamous epithelium; the nasal cavities and paranasal sinuses; oral cavity, maxillofacial skeleton and teeth; salivary glands, nasopharynx and...

Microsoft SQL Server 2005 Integration Services
Microsoft SQL Server 2005 Integration Services

All medium to large companies have to deal with data being stored in a number of databases, spreadsheets and proprietary applications. Bringing all this data together into one system can be useful to analyzing the business; but can also be quite difficult to do. Integration Services is the next...

Game Engine Toolset Development
Game Engine Toolset Development
Toolset development is an extremely broad topic. Game Engine Toolset Development provides you with a core set of skills and a comprehensive insight that will aid you in the development of game engine utilities, significantly reducing the time period associated with the construction phase of a project. The book starts off with topics regarding...
Photoshop for Right-Brainers: The Art of Photo Manipulation
Photoshop for Right-Brainers: The Art of Photo Manipulation
Attention Right-Brainers!

You're an artistic visionary, right? In your head you imagine clever image fixes, fanciful photo manipulations, and artworks of startling genius. But when it comes to bringing these visions to life on your computer -- well, that’s the hard part. If this sounds
...
unlimited object storage image
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