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 Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as... | | Interactive Data Visualization for the Web
Create and publish your own interactive data visualization projects on the Web—even if you have little or no experience with data visualization or web development. It’s easy and fun with this practical, hands-on introduction. Author Scott Murray teaches you the fundamental concepts and methods of D3, a JavaScript library... | | Instant InnoDB
InnoDB, the default storage engine for MySQL, is one of the most robust and commonly used in the world today. It can, however, be initially daunting to learn how to start implementing its features, and it can pose unique problems to the beginner user. This guide is written to address these problems.
"Instant InnoDB"... |
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Alternative Sweeteners, Fourth Edition
Sweeteners are forever in the news. Whether it’s information about a new sweetener or questions about one that has been on the market for years, interest in sweeteners and sweetness continues. Completely revised and updated, this fourth edition of Alternative Sweeteners provides information on new, recently evaluated,... | | Sources, Sinks and Sustainability (Cambridge Studies in Landscape Ecology)
Source-sink theories provide a simple yet powerful framework for understanding how the patterns, processes and dynamics of ecological systems vary and interact over space and time. Integrating multiple research fields, including population biology and landscape ecology, this book presents the latest advances in source-sink theories, methods... | | Getting Started with ownCloud
Making your data easily accessible on multiple devices is the primary goal of ownCloud. It gives you control of your own data along with the flexibility to set it up the way you want it. Community backup to the project ensures high quality software and gives you the power to modify and create features.
Getting Started with ownCloud... |
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Learn OpenGL ES: For Mobile Game and Graphics Development
Want to create sophisticated games and graphics-intensive apps? Learn OpenGL ES gets you started immediately with OpenGL ES. After mastering the basics of OpenGL ES itself, you will quickly find yourself writing and building game apps, without having to learn about object oriented programming techniques.
This... | | Perspectives on Spin Glasses
Presenting and developing the theory of spin glasses as a prototype for complex systems, this book is a rigorous and up-to-date introduction to their properties. The book combines a mathematical description with a physical insight of spin glass models. Topics covered include the physical origins of those models and their treatment with... | | Getting Started with Citrix® CloudPortal™
Get acquainted with Citrix Systems®' CPSM and CPBM in order to administer cloud services smoothly and comprehensively
Overview
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Overview of CPSM and CPBM architectures, and planning CPSM and CPBM
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Become efficient in product management, workflow management, and billing and pricing...
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