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College Algebra
College Algebra

The Barnett/Ziegler/Byleen/Sobecki College Algebra series is designed to give students a solid grounding in pre-calculus topics in a user-friendly manner. The series emphasizes computational skills, ideas, and problem solving rather than theory. Explore/Discuss boxes integrated throughout each text encourage students to think critically about...

Hadoop: The Definitive Guide
Hadoop: The Definitive Guide

Discover how Apache Hadoop can unleash the power of your data. This comprehensive resource shows you how to build and maintain reliable, scalable, distributed systems with the Hadoop framework -- an open source implementation of MapReduce, the algorithm on which Google built its empire. Programmers will find details for analyzing...

Java Examples in a Nutshell: A Tutorial Companion to Java in a Nutshell (In a Nutshell (O'Reilly))
Java Examples in a Nutshell: A Tutorial Companion to Java in a Nutshell (In a Nutshell (O'Reilly))

Java Examples in a Nutshell is full of real-world Java programming examples. The second edition of this bestselling book covers Java 1.3 and contains 164 complete, practical programs: over 17,900 lines of densely commented, professionally written Java code covering 20 distinct Java APIs, including Servlets, JavaServer Pages,...

Programming PHP
Programming PHP

This updated edition teaches everything you need to know to create effective web applications with the latest features in PHP 5.x. You’ll start with the big picture and then dive into language syntax, programming techniques, and other details, using examples that illustrate both correct usage and common idioms.

If...

Java Network Programming, (4th Addition)
Java Network Programming, (4th Addition)

This practical guide provides a complete introduction to developing network programs with Java. You’ll learn how to use Java’s network class library to quickly and easily accomplish common networking tasks such as writing multithreaded servers, encrypting communications, broadcasting to the local network, and posting data...

Developing Windows Error Messages: Error Messages that Communicate
Developing Windows Error Messages: Error Messages that Communicate

Although the computer industry has made enormous advances in the last 25 years, the development of error messages has somehow been left behind. Error messages themselves have only progressed from reporting errors as numerical codes to popping up rather simple text messages. The vast majority of the error messages that are currently...

The Customer Trap: How to Avoid the Biggest Mistake in Business
The Customer Trap: How to Avoid the Biggest Mistake in Business

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through organizations with pervasive market reach. Far too many business leaders fail to realize - until it is too late - that the relentless pursuit of volume at all cost is not the key to long-term profits and...

Reasonably Simple Economics: Why the World Works the Way It Does
Reasonably Simple Economics: Why the World Works the Way It Does

The goal of Reasonably Simple Economics is, not surprisingly, simple: to help us think like economists. When we do, so much of the world that seemed mysterious or baffling  becomes more clear and understandable—improving our lives and providing new tools to succeed in business and career.

In a chatty style,...

Beginning Android C++ Game Development
Beginning Android C++ Game Development

Beginning Android C++ Game Development introduces general and Android game developers like you to Android's powerful Native Development Kit (NDK). The Android NDK platform allows you to build the most sophisticated, complex and best performing game apps that leverage C++.  In short, you learn to build professional looking...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Edition
Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Edition

The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated!

Sales compensation WORKS!

Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program...

Statistics (Fourth International Student Edition)
Statistics (Fourth International Student Edition)

Renowned for its clear prose and no-nonsense emphasis on core concepts, Statistics covers fundamentals using real examples to illustrate the techniques.

The Fourth Edition has been carefully revised and updated to reflect current data.

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