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Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)
Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)

Create an effective search engine advertising strategy to make sure you get the most bang for your buck!

  • Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer...

The Career Programmer: Guerilla Tactics for an Imperfect World
The Career Programmer: Guerilla Tactics for an Imperfect World

See what reviewers at Slashdot.org have to say about this book!

  • Conquer the problems that all professional programmers routinely face, regardless of language, operating system, or platform
  • Improve your ability to deliver solid code, on time and under budget, in even the most uncooperative...
DJ Skills: The essential guide to Mixing and Scratching
DJ Skills: The essential guide to Mixing and Scratching
The complete package- the art and style of all types of DJ?s, including Dance and Hip-Hop

DJ Skills: The Essential Guide to Mixing & Scratching is the most comprehensive, up to date approach to DJing ever produced. With insights from top club, mobile, and scratch DJs, the book includes many teaching strategies developed in
...
Cell Line Development (Cell Engineering)
Cell Line Development (Cell Engineering)

Mammalian cell lines command an effective monopoly for the production of therapeutic proteins that require post-translational modifications. This unique advantage outweighs the costs associated with mammalian cell culture, which are far grater in terms of development time and manufacturing when compared to microbial culture. The development of...

Embedded Systems Design with Platform FPGAs: Principles and Practices
Embedded Systems Design with Platform FPGAs: Principles and Practices

This book will introduce professional engineers and students alike to system development using Platform FPGAs. The focus is on embedded systems but it also serves as a general guide to building custom computing systems. The text describes the fundamental technology in terms of hardware, software, and a set of principles to guide the...

Essentials of Computer Architecture
Essentials of Computer Architecture

This book began when I was assigned to help salvage an undergraduate computer organization course. The course had suffered years of neglect: it had been taught by a series of professors, mostly visitors, who had little or no interest or background in digital hardware, and the curriculum had deteriorated to a potpourri of topics that...

Nuclear Medicine in Pharmaceutical Research
Nuclear Medicine in Pharmaceutical Research
Huge sums of money are invested annually by the pharmaceutical industry into improved treatments for diseases including cancer, arthritis and AIDS. In the United Kingdom alone, almost one fifth of all industrial research and development is performed by the pharmaceutical industry, which in turn puts back more than one fifth of...
Programming Google App Engine
Programming Google App Engine
On the Internet, popularity is swift and fleeting. A mention of your website on a popular blog can bring 300,000 potential customers your way at once, all expecting to find out who you are and what you have to offer. But if you’re a small company just starting out, your hardware and software aren’t...
The Six Sigma Handbook: The Complete Guide for Greenbelts, Blackbelts, and Managers at All Levels, Revised and Expanded Edition
The Six Sigma Handbook: The Complete Guide for Greenbelts, Blackbelts, and Managers at All Levels, Revised and Expanded Edition

The most comprehensive Six Sigma reference available, now revised and expanded. Completely rewritten and reorganized, this second edition of The Six Sigma Handbook covers all the basic statistics and quality improvement tools of the Six Sigma quality management system. This new edition reflects the developments in Six Sigma over the...

Boost C++ Application Development Cookbook
Boost C++ Application Development Cookbook

Boost libraries are developed by professionals, tested on multiple platforms and processor architectures, and contain reliable solutions for a wide range of tasks. This Cookbook takes you on a journey of simplifying the process of application development and guides you through writing perfect applications fast.

"Boost C++...

Systems Biology for Traditional Chinese Medicine
Systems Biology for Traditional Chinese Medicine

The application of systems biology methods to Traditional Chinese Medicine

Emphasizing the harmony of the human body with the environment, Traditional Chinese Medicine (TCM) has evolved over thousands of years. It is a systemic theory derived from clinical experience, the philosophy of holism and systematology, and the...

Computational Intelligence in Data Mining - Volume 3: Proceedings of the International Conference on CIDM, 20-21 December 2014 (Smart Innovation, Systems and Technologies)
Computational Intelligence in Data Mining - Volume 3: Proceedings of the International Conference on CIDM, 20-21 December 2014 (Smart Innovation, Systems and Technologies)

The contributed volume aims to explicate and address the difficulties and challenges for the seamless integration of two core disciplines of computer science, i.e., computational intelligence and data mining. Data Mining aims at the automatic discovery of underlying non-trivial knowledge from datasets by applying intelligent analysis...

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