Learn IT - Books tags interviews

Business Etiquette For Dummies

For Dummies, 2008

Make no mistake, etiquette is as important in business as it is in everyday life — it’s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2^nd Edition, keeps you on your best...

The Media, the Public and the Great Financial Crisis

Palgrave Macmillan, 2019

This book explores the impact of the print and broadcast media on public knowledge and understanding of the 2008 Great Financial Crisis. It represents the first systemic attempt to analyse how mass media influenced public opinion and political events during this key period in Britain's economic history. To do this, the book...

Jim Jarmusch: Music, Words and Noise

Reaktion Books, 2015

Jim Jarmusch: Music, Words and Noise is the first book to examine the films of Jim Jarmusch from a sound-oriented perspective. The three essential acoustic elements that structure a film— music, words and noise—propel this book’s fascinating journey through his work. Exploring the director’s extensive back...

Hardcoregaming101.net Presents: The Guide to Classic Graphic Adventures

CreateSpace Independent Publishing Platform, 2011

In 1984, Roberta Williams of Sierra On-Line designed King's Quest, the world's first graphic adventure. A huge step beyond the text-oriented games that preceded it, the genre took the world by storm, and proved immensely popular with computers over the next decade. A combination of storytelling and puzzle solving, they provided the...

Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

Apress, 2016

Learn the skills you must master to assume leadership rolesâcreative directors, art directors, and advertising managersâon creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative...

Her Place at the Table : A Woman's Guide to Negotiating Five Key Challenges to Leadership Success

Jossey-Bass, 2004

Ideal for women dealing with demanding roles, this practical guide provides a framework for securing leadership positions and overcoming resistance to their leadership.

”Women roar,” exclaims management guru Tom Peters. “Want a leader?” asks BusinessWeek. “Hire a woman.” This list of women...

This Is How They Tell Me the World Ends: The Cyberweapons Arms Race

Bloomsbury Publishing, 2021

“Part John le Carré and more parts Michael Crichton . . . spellbinding.” –The New Yorker

From The New York Times cybersecurity reporter Nicole Perlroth, the untold story of the cyberweapons market-the most secretive, invisible, government-backed market on earth-and a...

Celebrity Sells

John Wiley & Sons, 2004

Written for those involved in marketing, advertising, media and types of commercial communications, this witty, valuable book demonstrates the effectiveness and impact of celebrity marketing.

Have you ever asked for an autograph? Been a music fan? Liked watching well-known personalities on TV? Had a favorite movie star? Enjoyed reading...

Institutionalization of Usability : A Step-by-Step Guide

Addison Wesley, 2004

At one time, computer hardware was the key differentiator in information technology—what gave an organization it's competitive edge. Then, as hardware prices fell, software took center stage. Today, software having become a broadly shared commodity, a new differentiator has emerged—usability. Applications, including...

Brain Sense: The Science of the Senses and How We Process the World Around Us

AMACOM, 2009

Have you ever wondered why you remember color images and scenes so much better than those in black and white? The answer is in the way our brains interpret and process the sights, smells, tastes, and touches that make up our lives. "Brainsense" explores brain function and the senses, and offers new insight about what makes us tick. Based...

The Fascination with Violence in Contemporary Society: When Crime is Sublime (Palgrave Studies in Crime, Media and Culture)

Palgrave Macmillan, 2019

This book directly explores the question of why contemporary society is so fascinated with violence and crime. The Fascination with Violence in Contemporary Society posits that the phenomenon is, in part, because we have all become consumers of the sublime: an intense and strongly ambiguous emotion which is increasingly...

The AMA Handbook of Public Relations

AMACOM, 2010

Foreword by Maria Bartiromo

Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to...

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