Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.
Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll...
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...
Companies make a huge investment of 4 to 10% of their turnover on IT - this book reveals how this is evaluated and measured.
The adoption of Information Technology (IT) and Information Systems (IS) represents significant financial investments, with alternative perspectives to the evaluation domain coming from both the public...
J2EE has become required knowledge for any serious Java developer, but learning this large and complex specification requires a substantial investment of time and energy. Sams Teach Yourself J2EE in 21 Days presents the enterprise Java architecture in accessible, easy-to-comprehend lessons, describing how each J2EE tool solves the challenges of...
The first all-inclusive guidebook for designing, building, and implementing a sturdy core valuation/projection model
In today's no-room-for-error corporate finance market, precise and effective financial modeling is essential for both determining a company's current value and projecting its future performance. Yet few books have explained how...
Whether you are a new or expert user of AutoCAD, you have truly made a worthwhile investment with Mastering AutoCAD. This book will be a valuable addition to your library that you will use on a regular basis as a reference and guide to using AutoCAD. With each release of AutoCAD and its new feature set, Mastering AutoCAD is an excellent resource...
In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programsâwith particular regard to applying such initiatives against the backdrop of the global...
Maximize your performance on 70-562, a required exam for the new Microsoft Certified Technology Specialist (MCTS): Microsoft .NET Framework 3.5 ASP.NET Application Development certification. This all-new, 2-in-1 SELF-PACED TRAINING KIT includes the official Microsoft study guide, plus practice tests on CD to help you assess your skills. It comes...
My interest in this subject started when I joined the broadcast equipment manufacturer,
Chyron. For a few years I was the product manager for their playout automation and
asset management product lines. These were one of the first applications that gave
television broadcasters the means to manage the ingest, storage, archiving, and...
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical...
Mining big data requires a deep investment in people and time. How can you be sure you’re building the right models? With this hands-on book, you’ll learn a flexible toolset and methodology for building effective analytics applications with Hadoop.
Using lightweight tools such as Python, Apache Pig, and the...
Doing Business in 2005: Obstacles to Growth is the second in a series of annual reports investigating the scope and manner of regulations that enhance business activity and those that constrain it. New quantitative indicators on business regulations and their enforcement can be compared across more than 130 countries, and over time. The indicators...
