In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property...
"When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses."
—from the...
Want to learn how to start safely buying gold and silver bullion like a precious metals expert in about an hour?
This 2017 updated edition of Stack Silver Get Gold is the only gold and silver investing book you'll ever need because its written by a nationally recognized precious metals...
Learn to apply the nuances of the Go language, and get to know the open source community that surrounds it to implement a wide range of start-up quality projects
Write interesting, and clever but simple code, and learn skills and techniques that are directly transferrable to your own
Overheard a seductive stock tip? Saw a story on a promising new product? Stop chasing quick payoffs that will never pan out. If you want to succeed in the market, start thinking of stocks as money machines.
Investing in the market doesn't have to be reckless...
In order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will...
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible...
Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth.
The scientific study of complex systems has transformed a wide range of disciplines in recent years, enabling researchers in both the natural and social sciences to model and predict phenomena as diverse as earthquakes, global warming, demographic patterns, financial crises, and the failure of materials. In this book, Didier Sornette boldly...
Prepare for MCPD Exam 70-519—and help demonstrate your real-world mastery of web application design and development—with this official Microsoft® Exam Ref. Written for experienced, MCTS-certified professionals ready to advance their status—this guide focuses on the critical-thinking and decision-making acumen...
