Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich...

The economic tipping point for the United States is no longer theoretical. It is a reality today. The country has gone from the world's largest creditor to its greatest debtor; the value of the dollar is sinking; domestic manufacturing is winding down - and these trends don't seem to be slowing. Peter Schiff casts a sharp,...

Pro SQL Server 2012 Practices is an anthology of high-end wisdom from a group of accomplished database administrators who are quietly but relentlessly pushing the performance and feature envelope of Microsoft SQL Server 2012. With an emphasis upon performance—but also branching into release...

Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what...

Massive demographic, environmental, economic, and regulatory shifts are generating huge new investment opportunities with an exceptionally high probability of success over the coming years and decades. In The Esoteric Investor, a world-class portfolio manager identifies these investments, and shows how your best...

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike...