Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and how easily you can track traffic. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way...

Join the millions of bloggers who rely on WordPress, the popular and free blogging platform. This guide covers all the features and improvements in the most up-to-date version of WordPress. Whether you are switching to WordPress from another blogging...

This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

The brain, more complex than any computer that has ever been invented, is a unique and special organ: It is what makes us human. The science of the brain—neuroscience—has emerged as one of the most exciting fields of research and now occupies a central role as a substrate for clinical medicine. At the heart of...

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,...

ASP.NET SignalR is the new solution to real-time communication between servers and clients in .NET. Use it to push new data to a web page or mobile device as soon as it becomes available, whether it’s a notification, live chat, up-to-the-minute financial data, or a range of other exciting applications. Innovations like Google live...