This is one book where, in fact, we do wish to compare apples to oranges. As often as possible, we describe an Avid function and then describe the equivalent Final Cut Pro function and how to access and apply it. In addition, the book offers images of Avid screens, buttons, and icons so you can get your bearings...

With this book you'll have fun exploring the graphical and animation side of the Flex 4 SDK. There are other books out there on Flex, on Flex 4, and on RIA technologies in general, but they generally don't cover the techniques that help you write cooler applications. This book is specifically about the graphical and animation...

Projec t manageme nt has been around for centuries. After all, how do you think the Pyramids were built? Organizations have come to recognize that a lot of the work they do is project-oriented. And when they realize that good project management can save both time and money, that’s about the time that people like you receive the...

Why did I...

There are many students and professionals in science and engineering, other than those specifically interested in fields such as computer science or computer engineering, who need to know how to solve computational problems on computers. There are basically two approaches to meeting the needs of such people. One is to rely on software...

Take a deep breath and get ready to have a rollicking good time. That’s right — this is a computer book, but it’s fun. What a concept! Whether you’re brand-spanking new to the Office suite or a grizzled old Office veteran, I guarantee...

For today’s photographer, a clean, professional-looking website is a must. But for most, the thought of having a site that displays your work like a pro seems either too expensive or too hard to create. How can you develop an eye-catching website that looks professional, updates quickly, and even helps you make some money in the process...

With more than 500 million active users around the world and still growing steadily, Facebook is more than just another social media site. In the words of author Dave Awl, Facebook is “the new town square”—the place where people gather to discuss the news of the day as well as share what’s going on in their lives. And...

You have to give Adobe credit. There aren’t many companies that have managed to change the world once, let alone twice. In 1985, Adobe introduced PostScript, which became the rock on which the entire electronic publishing industry was built; they forever changed the world of professional printing. In 1994, Adobe launched...

When organizations try to connect with their customers online, one of the first things they always want to know is “how can we get our users to do...

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical...