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Emarketing: The Essential Guide to Digital Marketing (4th Edition)
Emarketing: The Essential Guide to Digital Marketing (4th Edition)
When we began work on the first edition of “eMarketing” back in 2007, I certainly did not anticipate that we’d be publishing a 4th edition four years later. Witnessing the growth and maturation of the digital marketing industry over the last twelve years has been incredible, but it is the last four years that...
Forbes Best Business Mistakes: How Today's Top Business Leaders Turned Missteps into Success
Forbes Best Business Mistakes: How Today's Top Business Leaders Turned Missteps into Success

Today's top business leaders reveal how to make even the biggest mistakes work for you

Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success.

Based on exclusive sit-down interviews...

The Definitive Business Pitch: How to Make the Best Pitches, Proposals And Presentations (Financial Times Series)
The Definitive Business Pitch: How to Make the Best Pitches, Proposals And Presentations (Financial Times Series)

Good ideas don't sell themselves. In today's business world it's no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have...

Learning Articulate Storyline
Learning Articulate Storyline

Storyline is an authoring tool packed with out-of-the-box features that don’t require any special knowledge to operate. That’s right; this is a programming-free zone! E-learning authoring is no longer limited to developers; the doors are now wide open for subject matter experts with their content, writers with their storyboards,...

The Handbook of Global Media Research
The Handbook of Global Media Research

Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape.

Impact Cratering: Processes and Products
Impact Cratering: Processes and Products

Impact cratering is arguably the most ubiquitous geological process in the Solar System. It has played an important role in Earth’s history, shaping the geological landscape, affecting the evolution of life, and generating economic resources. However, it was only in the latter half of the 20th century that the importance of impact...

Low Impact Development and Sustainable Stormwater Management
Low Impact Development and Sustainable Stormwater Management

Sustainable Stormwater Management introduces engineers and designers to ideas and methods for managing stormwater in a more ecologically sustainable fashion. It provides detailed information on the design process, engineering details and calculations, and construction concerns. Concepts are illustrated with real-world examples, complete with...

Molecular Genetics of Pancreatic Cancer
Molecular Genetics of Pancreatic Cancer

Pancreatic cancer is a formidable disease, and advances in early detection and improved therapeutics have been slow to come forth. With new advances in molecular genetics in the field of pancreatic tumorigenesis, it is an opportune time to use these recent discoveries to enhance our understanding of pancreatic cancer biology and to improve...

Fracking: The Operations and Environmental Consequences of Hydraulic Fracturing (Energy Sustainability)
Fracking: The Operations and Environmental Consequences of Hydraulic Fracturing (Energy Sustainability)
Hydraulic fracturing (also known as fracking, fracing, or worse) of rock deep beneath the surface to release petroleum product has become a contentious subject across the globe. This practice is not to be confused with drilling or extraction. Fracking is the process of using fluid power to fracture rock to release gas (and...
Global Energy Policy and Security (Lecture Notes in Energy)
Global Energy Policy and Security (Lecture Notes in Energy)

Despite efforts to increase renewables, the global energy mix is still likely to be dominated by fossil-fuels in the foreseeable future, particularly gas for electricity and oil for land, air and sea transport. The reliance on depleting conventional oil and natural gas resources  and the geographic distribution of these reserves can have...

Mobile ASP.NET MVC 5
Mobile ASP.NET MVC 5

Mobile ASP.NET MVC 5 will take you step-by-step through the process of developing fluid content that adapts its layout to the client device using HTML, JavaScript and CSS, and responsive web design. This book introduces server-side techniques that allow you to show different content to different devices and make the most of their...

Biodiversity and Insect Pests: Key Issues for Sustainable Management
Biodiversity and Insect Pests: Key Issues for Sustainable Management

Biodiversity offers great potential for managing insect pests. It provides resistance genes and anti-insect compounds; a huge range of predatory and parasitic natural enemies of pests; and community ecology-level effects operating at the local and landscape scales to check pest build-up. This book brings together world leaders in theoretical,...

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