A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

During the Middle Ages, castles and other fortified buildings were a common feature of the European landscape. As central powers rose and fell, the insecurity of the time inspired a revival of fortification techniques first introduced in the Roman Empire. Despite limitations in construction techniques and manpower, medieval fortifications...

It's been a tough year for investors. Many have seen their retirement accounts dwindle dramatically and are looking for a safe way to protect what they have and make back some of what they've lost. That's why the bestselling...

Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways...

JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered...

For many scientists and clinicians, obesity has at last come of age. When the editors were going through medical school and even specialist training in diabetes and endocrinology, obesity was a nonentity that fell out of the mainstream of ‘real’ diseases and was notable for being dull and unrewarding to treat. Admittedly, this was...