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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Concurrent Patterns and Best Practices: Build scalable apps with patterns in multithreading, synchronization, and functional programming
Concurrent Patterns and Best Practices: Build scalable apps with patterns in multithreading, synchronization, and functional programming

A definitive guide to mastering and implementing concurrency patterns in your applications

Key Features

  • Build scalable apps with patterns in multithreading, synchronization, and functional programming
  • Explore the parallel programming and multithreading techniques to make...
ERP:Making It Happen: The Implementers' Guide to Success with Enterprise Resource Planning
ERP:Making It Happen: The Implementers' Guide to Success with Enterprise Resource Planning

Follow the "Proven Path" to successful implementation of enterprise resource planning

Effective forecasting, planning, and scheduling is fundamental to productivity–and ERP is a fundamental way to achieve it. Properly implementing ERP will give you a competitive advantage and help you run your business more...

The Complete Project Management Office Handbook
The Complete Project Management Office Handbook

Today's project managers find themselves in the dual roles of technical expert and business leader. As project management has evolved, the need has emerged for an organizational entity to manage complexities and ensure alignment with business interests. A project management office (PMO) coordinates technical and business facets of project...

MCSE: Windows 2000 Migration Study Guide Exam 70-222 (With CD-ROM)
MCSE: Windows 2000 Migration Study Guide Exam 70-222 (With CD-ROM)
The new Windows 2000 MCSE certification track is here! And Sybex, the leader in certification self-study material, has what you need to approach the exams with confidence. The MCSE: Windows 2000 Upgrade Study Guide provides in-depth coverage of all official exam objectives for this new elective exam. In addition to the practical, real-world...
Law Express: Intellectual Property Law (Revision Guide)
Law Express: Intellectual Property Law (Revision Guide)
Intellectual property law is a demanding but enjoyable subject. It covers a range of rights, some of which have little in common with others. Students should keep in mind that, although some rights may be quite different to others, a number of rights may exist in respect of the same subject matter. For example, a new design of...
Wireless Mesh Networking
Wireless Mesh Networking
A Complete Roadmap to Wireless Mesh Network Design Principles and Practices Using WiFi, WiMAX, and ZigBEE!

Wireless Mesh Networking provides everything needed to create in-demand wireless mesh networks that provide wireless broadband access over wide areas. This resource presents a complete roadmap to the design and...

Games And Simulations in Online Learning: Research And Development Frameworks
Games And Simulations in Online Learning: Research And Development Frameworks
Nearly all early learning happens during play, and new technology has added video games to the list of ways children learn interaction and new concepts. Although video games are everywhere, on Web sites, in stores, streamed to the desktop, on television, they are absent from the classroom. Computer-based simulations, a form of computer games, have...
Marketing Plans for Services: A Complete Guide
Marketing Plans for Services: A Complete Guide

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.

The marketer is taken step-by-step through the key phases...

Running Xen: A Hands-On Guide to the Art of Virtualization
Running Xen: A Hands-On Guide to the Art of Virtualization
“This accessible and immediately useful book expertly provides the Xen community with everything it needs to know to download, build, deploy and manage Xen implementations.”

—Ian Pratt, Xen Project Leader VP Advanced Technology, Citrix Systems

Agile Career Development: Lessons and Approaches from IBM
Agile Career Development: Lessons and Approaches from IBM
Supercharge Performance by Linking Employee-Driven Career Development with Business Goals

 

How do you make career development work for both the employee and the business? IBM® has done it by tightly linking employee-driven career development programs with corporate...

International Economics (9th Edition)
International Economics (9th Edition)
Nobel Prize winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and new co-author Marc Melitz of Harvard University, continue to set the standard for International Economics courses with the text that remains the market leader in the U.S. and around the world.

International
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