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Branding For Dummies
Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Getting a Job in CG: Real Advice from Reel People
Getting a Job in CG: Real Advice from Reel People
Get the Inside Track to Landing an Enviable Job in Computer Graphics

Breaking into the wildly creative and fiery 3D/Effects industry is a tough proposition. With so many talented people competing for each alluring job, it’s imperative that candidates grasp what employers look for and make every attempt to
...
The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds
The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds

Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate

 

“Tom Lydon has been a leader in...

The New How [Paperback]: Creating Business Solutions Through Collaborative Strategy
The New How [Paperback]: Creating Business Solutions Through Collaborative Strategy

What people are saying about The New How
 

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."
--Seth Godin, author of Linchpin

"The New How is informative and...

Ruby Developer's Guide
Ruby Developer's Guide
"Ruby Developer's Guide" discusses the role of Ruby in real-world applications, including the use of databases and XML, the coding of graphical user interfaces (GUIs) by means of different toolkits, communicating with other languages over SOAP/XML-RPC or sockets, and the programming of concurrent and distributed applications. Using...
Final Cut Express 4 Editing Workshop
Final Cut Express 4 Editing Workshop
Go beyond the mechanics of Final Cut Express 4--learn how to edit with it! More than a button-pushing manual--this workshop give you firsthand experience with the art and technique of editing. You develop a working knowledge with nineteen tutorials that cover each and every essential, including:

* setting up your system and
...
Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur
Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur

"Real life insights on what it takes to make it in a relationship with an entrepreneur"

Entrepreneurs are always on the go, looking for the next "startup" challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distance and stressed because of
...
The Zend PHP Certification Practice Test Book - Practice Questions for the Zend Certified Engineer Exam
The Zend PHP Certification Practice Test Book - Practice Questions for the Zend Certified Engineer Exam
As the usage of PHP grows, the need for a globally-recognized credentials program for professional developers is becoming more and more important. The Zend Engineer Certification Program, launched by worldwide PHP leader Zend Technologies, finally creates a professional designation that represents consistently high-quality skills and knowledge in...
The Apache Modules Book: Application Development with Apache (Prentice Hall Open Source Software Development Series)
The Apache Modules Book: Application Development with Apache (Prentice Hall Open Source Software Development Series)
The Apache Web Server (commonly known as "Apache") is, by most measures, the leading server on the Web today. For ten years it has been the unrivaled and unchallenged market leader, with approximately 70 percent of all websites running Apache. It is backed by a vibrant and active development community that operates under the umbrella of...
Digital Photography Bible (Desktop Edition)
Digital Photography Bible (Desktop Edition)
If a digital camera can do it, you can do it, too...

Good photography is more art than science. You need to know not only the hardware and software, but also how to compose a photo, edit and improve the images you get, and take pictures that achieve your objectives. From choosing a digital camera to taking shots that tell a...

Web Stores Do-It-Yourself For Dummies
Web Stores Do-It-Yourself For Dummies
Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.

This...

Oracle Primavera Contract Management, BI Version 14
Oracle Primavera Contract Management, BI Version 14

For years there has been a call to have a third-party book available for Oracle Primavera Contract Management (PCM). There are many "how-to" books written for Primavera P3-P6, why not for PCM? The problem with writing a "how-to" book for PCM is that the application can be configured in many different ways to accommodate...

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