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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
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Guide to Assembly Language: A Concise Introduction
Guide to Assembly Language: A Concise Introduction
The purpose of this text is to assist one in learning how to program in Intel assembly language in a minimal amount of time. In addition, through programming the reader learns more about the computer architecture of the Intel 32-bit processor and also the relationship between high-level languages and low-level languages.

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Cost Management: Accounting and Control, 6th Edition
Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly affected cost accounting and cost management. A few examples of these changes are an increased emphasis on providing value to customers, total quality management, time as a competitive element, advances in information and manufacturing technology,...
Introduction to Programming Using Python
Introduction to Programming Using Python

Introduction to Programming Using Python  is intended for use in the introduction to programming course.

 

Daniel Liang is known for his “fundamentals-first” approach to teaching programming concepts and techniques....

Economics: A Contemporary Introduction
Economics: A Contemporary Introduction

Easy to understand and filled with lively real-world examples, ECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your own life experiences. These life experiences are then explained...

A First Course in Statistical Programming with R
A First Course in Statistical Programming with R

This text began as notes for a course in statistical computing for second year actuarial and statistical students at the University of Western Ontario. Both authors are interested in statistical computing, both as support for our other research and for its own sake. However, we have found that our students were not learning the right sort of...

The Confident Student (Available Titles Coursemate)
The Confident Student (Available Titles Coursemate)

Thank you for choosing Th e Confi dent Student, Seventh Edition. Th is book is special for several reasons. It has grown with the times to refl ect pedagogical changes, technological advancements, and students’ needs. Yet Th e Confi dent Student’s core values of individual responsibility and confi dence through accomplishment...

Intellectual Property: The Law of Trademarks, Copyrights, Patents, and Trade Secrets for the Paralegal
Intellectual Property: The Law of Trademarks, Copyrights, Patents, and Trade Secrets for the Paralegal

The field of intellectual property (typically referred to as IP) is one that continues its rapid growth. Just a few years ago, individuals who identifi ed themselves as practitioners in the fi eld of intellectual property were met with blank stares. Now IP professionals are in constant demand, and it is a rare issue of any legal newspaper...

On Course
On Course
On Course is intended for college students of any age who want to create success both in college and in life. Whether you are taking a student success or first-year seminar course, a composition course, or an “inward-looking” course in psychology, self-exploration, or personal growth, On Course is your instruction...
Game Development Essentials: An Introduction
Game Development Essentials: An Introduction

GAME DEVELOPMENT ESSENTIALS: AN INTRODUCTION, 3E is an authoritative, industry-driven introduction to the world of game development, with updates that keep readers current and well-prepared for a successful career in the field. This book not only examines content creation and the concepts behind development, but it also give readers a...

Leadership Principles for Project Success
Leadership Principles for Project Success
This book is about project success. It reveals a secret for project success: effective project leadership. It shows where pure project management falls short and why project leadership is the decisive factor for project success. It outlines five simple yet powerful leadership principles which, if applied systematically, can help...
Introduction to 64 Bit Intel Assembly Language Programming for Linux
Introduction to 64 Bit Intel Assembly Language Programming for Linux
The Intel CPU architecture has evolved over 3 decades from a 1 6 bit CPU with no memory protection, through a period with 32 bit processors with sophisticated architectures into the current series of processors which support all the old modes of operation in addition to a greatly expanded 64 bit mode of operation. Assembly...
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