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Microeconomics
Microeconomics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Principles of Financial Accounting
Principles of Financial Accounting

Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of...

The Animator's Survival Kit, Expanded Edition: A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and Internet Animators
The Animator's Survival Kit, Expanded Edition: A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and Internet Animators
The definitive book on animation, from the Academy Award-winning animator behind Who Framed Roger Rabbit?

Animation is one of the hottest areas of filmmaking today--and the master animator who bridges the old generation and the new is Richard Williams. During his fifty years in the business, Williams has been
...
Fundamentals of Economics
Fundamentals of Economics

Based on the comprehensive two-semester text by the same authors, this version of Economics "boils down" the formal economic theories and concepts into their essential parts, emphasizing domestic and international applications and policy issues. Fundamentals of Economics is a concise but thorough survey of economics for instructors...

Web Crawling and Data Mining with Apache Nutch
Web Crawling and Data Mining with Apache Nutch

Apache Nutch helps you to create your own search engine and customize it according to your needs. You can integrate Apache Nutch very easily with your existing application and get the maximum benefit from it. It can be easily integrated with different components like Apache Hadoop, Eclipse, and MySQL.

"Web Crawling and Data...

What Every Engineer Should Know About Cyber Security and Digital Forensics
What Every Engineer Should Know About Cyber Security and Digital Forensics
Long gone are the days where the security of your critical data could be protected by security guards, cipher locks, and an ID badge worn by all employees. As the computing paradigm is continually changing with shared resources and mobility, firewalls and antivirus software are also not enough to protect critical assets. This...
Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics
Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics

Praise for Praise for Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics

"A highly accessible collection of essays on contemporary thinking in performance management. Readers will get excellent overviews on the Balanced Scorecard, strategy maps, incentives, management...

YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)
YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can...

Web Information Retrieval (Data-Centric Systems and Applications)
Web Information Retrieval (Data-Centric Systems and Applications)

With the proliferation of huge amounts of (heterogeneous) data on the Web, the importance of information retrieval (IR) has grown considerably over the last few years. Big players in the computer industry, such as Google, Microsoft and Yahoo!, are the primary contributors of technology for fast access to Web-based information; and searching...

Mongoose for Application Development
Mongoose for Application Development

Mongoose is all about putting the data model where it should be: in your application. You can control everything from within your application in JavaScript, eliminating the need to work with the database or a separate management system.

Mongoose for Application Development is a practical, hands-on guide that takes you from...

Robust Control Design with MATLAB® (Advanced Textbooks in Control and Signal Processing)
Robust Control Design with MATLAB® (Advanced Textbooks in Control and Signal Processing)

Robust Control Design with MATLAB® (second edition) helps the student to learn how to use well-developed advanced robust control design methods in practical cases. To this end, several realistic control design examples from teaching-laboratory experiments, such as a two-wheeled, self-balancing robot, to complex systems like a...

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