Unique in its coverage of all aspects of modern particle physics, this textbook provides a clear connection between the theory and recent experimental results, including the discovery of the Higgs boson at CERN. It provides a comprehensive and self-contained description of the Standard Model of particle physics suitable for upper-level...
A major limitation of conventional web sites is their unorganized and isolated contents, which is created mainly for human consumption. This limitation can be addressed by organizing and publishing data, using powerful formats that add structure and meaning to the content of web pages and link related data to one another. Computers can...
Most books about specifications still assume that requirements can be known up front and won’t change much during your project. In today’s “real world,” however, you must specify and build software in the face of high and continuing uncertainty. Scrum and other agile methods have evolved to reflect this reality. Now,...
Apache Nutch helps you to create your own search engine and customize it according to your needs. You can integrate Apache Nutch very easily with your existing application and get the maximum benefit from it. It can be easily integrated with different components like Apache Hadoop, Eclipse, and MySQL.
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...
Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of...
The definitive book on animation, from the Academy Award-winning animator behind Who Framed Roger Rabbit?
Animation is one of the hottest areas of filmmaking today--and the master animator who bridges the old generation and the new is Richard Williams. During his fifty years in the business, Williams has been...
Based on the comprehensive two-semester text by the same authors, this version of Economics "boils down" the formal economic theories and concepts into their essential parts, emphasizing domestic and international applications and policy issues. Fundamentals of Economics is a concise but thorough survey of economics for instructors...
Praise for Praise for Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics
"A highly accessible collection of essays on contemporary thinking in performance management. Readers will get excellent overviews on the Balanced Scorecard, strategy maps, incentives, management...
YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?
YouTube marketing is easy enough that any business can...
This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...
Long gone are the days where the security of your critical data could be
protected by security guards, cipher locks, and an ID badge worn by all
employees. As the computing paradigm is continually changing with shared
resources and mobility, firewalls and antivirus software are also not enough
to protect critical assets. This...
