Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Learn how to use your Kindle Fire with ease and no jargon. Clear, concise, short and to the point... Using Kindle Fire HD, is the essential guide to getting around Amazon’s tablet/e-book reader. This book explores setting up your new Kindle and registering; navigating around the interface and what all the buttons, lists and icons are...

Welcome to Webmin Administrator's Cookbook. This book provides over a hundred practical recipes for solving real-world system administration tasks through a convenient tool called Webmin.

Running an internet-connected private server used to be expensive and available mainly to larger companies who either hired...

• Create amazing interactive charts that update in realtime
• Make charts that work...

Digital Video Concepts, Methods, and Metrics: Quality, Compression, Performance, and Power Trade-off Analysis is a concise reference for professionals in a wide range of applications and vocations. It focuses on giving the reader mastery over the concepts, methods and metrics of digital video coding, so that readers have sufficient...

For the first time, the very best of Stob's...

Photoshop Elements is the top selling consumer photo editing software and Adobe continues to add innovative features that allow digital photo enthusiasts to do it all. This value-packed reference combines nine content-rich minibooks in one...

Expert Oracle and Java Security: Programming Secure Oracle Database Applications with Java provides resources that every Java and Oracle database application programmer needs to ensure that they have guarded the security of the data and identities entrusted to them. You'll learn to consider potential vulnerabilities, and to apply...

You took a while, but you are now the proud owner of your first Mac computer. Macs For Seniors For Dummies is just for you. This friendly, accessible guide walks you through choosing a Mac and learning how to use it. You'll find yourself falling head over heels for your...