Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

The demands of increasingly complex embedded systems and associated performance computations have resulted in the development of heterogeneous computing architectures that often integrate several types of processors, analog and digital electronic components, and mechanical and optical components—all on a single chip. As a result, now the...

William Shatner? William Shatner. WILLIAM SHATNER!!! It's the first ShatnerCon with William Shatner as the guest of honor! But after a failed terrorist attack by Campbellians, a crazy terrorist cult that worships Bruce Campbell, all of the characters ever played by William Shatner are...

Ubuntu is a complete, free operating system that emphasizes community, support, and ease of use without compromising speed, power, or flexibility. It’s Linux for human beings, designed for everyone from computer novices to experts. Ubuntu 10.04 is the latest release—more powerful, more flexible, and friendlier than ever. The...

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Leaders of software-development projects face many challenges. First, you must produce a quality product on schedule and on budget. Second, you must foster and encourage a cohesive, motivated, and smoothly operating team. And third, you must maintain a clear and consistent focus on short- and long-term goals, while exemplifying quality...

With more than 400 million active users and growing, it’s hard to ignore the buzz about Facebook. It’s a hot topic these days, and shows no signs of letting up. If you’re ready to get to the bottom of this Internet sensation and find out how to use this social networking phenomenon for yourself,...

The goal of this book is to provide an overview of the current state of knowledge of educational data mining (EDM). The primary goal of EDM is to use large-scale educational data sets to better understand learning and to provide information about the learning process. Although researchers have been studying human learning for over a...

The...

iOS 6 Recipes: A Problem-Solution Approach is your code reference and guide to developing solutions on iPad, iPhone, and other iOS 6 SDK devices and platforms. This book provides in-depth code samples and discussions for scenarios that developers face every day. You'll find numerous examples of real-world cases...