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 Principles of Marketing (14th Edition)
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create... | | Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly
affected cost accounting and cost management. A few examples of these changes
are an increased emphasis on providing value to customers, total quality management,
time as a competitive element, advances in information and manufacturing technology,... | | Performance Dashboards: Measuring, Monitoring, and Managing Your Business
The Power of FOCUS … Over the past several decades we all have been trying to use information through technology to optimize our businesses and make our lives easier. So why have so many businesses failed and why do most organizations continue to struggle to fi nd that “ competitive advantage ” that will take them to the... |
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The Droid Pocket Guide (2nd Edition) (Peachpit Pocket Guide)
Here is your essential companion to the Android-powered Droid smartphone. The Droid Pocket Guide, Second Edition, steers you through how to:
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Set up and quickly start using your Droid smartphone.
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Make and receive calls and text messages.
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Send email and synchronize your mail with your Gmail...
| | An Introduction to Linear Programming and Game Theory
Praise for the Second Edition:
"This is quite a well-done book: very tightly organized, better-than-average exposition, and numerous examples, illustrations, and applications."
—Mathematical Reviews of the American Mathematical Society
An Introduction to Linear Programming and... | | Management for Engineers, Scientists and Technologists
Significantly revised and updated, this second edition of Management for Engineers, Scientists and Technologists is vital reading for all students of any of these subjects hoping to make it in the real world.
Increasingly, students of engineering, science and technology subjects are finding that their success... |
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Think Strategically
Thinking is what sets human beings apart from the rest of the animal
kingdom. And thinking is what distinguishes each individual human from
all the others. We think differently, and that makes us different people,
because it also makes us do things in a host of different ways. Companies
differ too, due to the fact that they think... | | Differential Equations Workbook For Dummies
Too often, differential equations seem like torture. They seem so bad in fact that you may
be tempted to cringe or shudder when you’re assigned homework that involves ’em.
Differential Equations Workbook For Dummies may not get you to embrace differential equations
with open arms, but it will improve your understanding... | | |
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