The human mind is evolutionarily designed to take shortcuts in order to survive. We jump to conclusions because our brains want to keep us safe. A majority of our biases work in our favor, such as when we feel a car speeding in our direction is dangerous and we instantly move, or when we...
“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.”
--Bill Fiora, Partner and Founder, Outward Insights
KEY BENEFIT: This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples.
KEY TOPICS: The emphasis on relevance and application to...
Data Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems.
Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects...
"…an excellent handbook on automation for manufacturing or industrial engineering." -- Ergonomics in Design
"…provides the essential concepts and methods required for solving technical and managerial problems…. "…a well presented and comprehensive reference text." --...
Increasing demand on industrial capacity has, as an unintended consequence, an accompanying increase in harmful and hazardous wastes. Recognizing the need for a comprehensive reference on the technologies and strategies available for waste treatment in specific industries, four esteemed editors gathered to produce the highly popular Handbook of...
Like its predecessors, the eighth edition of Analysis for Financial Manage
ment is for nonfinancial executives and business students interested in the
practice of financial management. It introduces standard techniques and
recent advances in a practical, intuitive way. The book assumes no prior
background beyond a rudimentary and...
Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...
Project Managers leading massive IT projects--defined as projects rolling out deliverables across geographic boundaries with budgets ranging well into the millions--need a unique level of expertise and an arsenal of personal and professional skills to successfully accomplish their tasks. Large IT initiatives inherently contain business...
In contemporary globally competitive markets, the development of new products
is considered a critical success factor for organizations. Significant efforts have
been invested in the development of methods and tools for improving the management
of design processes, being a key element in development processes,
especially those related...
Step-by-step guidelines for successful marketing management!
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful...
An important aspect of managing human capital in the 21st century workplace is managing the interface between humans and information technology, particularly the World Wide Web. The Web has changed not only how and where business is conducted, but also how and where work is done. Personal web usage has created many desirable organizational...
