The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots...
The sixth installment of the Fisher Investments On series is a comprehensive guide to understanding and analyzing investment opportunities within the Technology sector. Fisher Investments on Technology can help you quickly become familiar with this highly diversified sector, how the sector is segmented by industries, their...
Discover which ARTIK modules to use for various applications, and how to produce code for them. This book goes beyond the information previously available online, efficiently guiding developers from initial setup of their development environment to product development and prototyping in no time. Beginners will find helpful background insights...
Learn how to design, plan, implement, and support a secure remote access solution using DirectAccess in Windows Server 2016. Remote Access has been included in the Windows operating system for many years. With each new operating system release, new features and capabilities have been included to allow network engineers and security...
Everything you need to know about Pathophysiology… at a Glance!
From the publishers of the market-leading at a Glance series, and from the authors of the successful Fundamentals of Applied Pathophysiology textbook comes the ideal revision guide for all the key diseases and conditions that nursing and...
Master these top-performing sales skills to dominate the marketplace
Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training...
Go beyond computing basics with the award-winning NEW PERSPECTIVES ON COMPUTER CONCEPTS. Designed to get you up-to-speed on essential computer literacy skills, this market leading text goes deeper, providing technical and practical information relevant to everyday life. NEW PERSPECTIVES ON COMPUTER CONCEPTS 2014 incorporates significant...
Lockpicking has become a popular topic with many in the security community. While many have chosen to learn the fine art of opening locks without keys, few people explore the fascinating methods of attack that are possible WITH keys. Keys to the Kingdom addresses the topics of impressioning, master key escalation, skeleton keys, and...
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert
Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource...
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital...
Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change -...
This book reviews the state-of-the-art in fuel cells (low and high temperature) across all the types applied in the field today and assesses current trends in development. The main technology problems are discussed and current gaps to market success identified. The innovations covered in the book deliver new answers to pertinent problems...
