Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

The Standard Handbook of Electronics Engineering has defined its field for over thirty years. Spun off in the 1960’s from Fink’s Standard Handbook of Electrical Engineering, the Christiansen book has seen its markets grow rapidly, as electronic engineering and microelectronics became the growth engine of digital computing. The EE...

Succeed in the course with this student-friendly, proven text. Designed throughout to help you master key concepts and improve your problem-solving skills, CHEMISTRY, Seventh Edition includes a running margin glossary, end-of-chapter in-text mini study guides, a focus on "how to" skills, and more in-chapter examples and problems...

• Explore the CryENGINE production methods used by industry professionals
• Master the advanced features of CryENGINE, such as facial animation and the input system
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Trading the Fixed Income, Inflation and Credit Markets is a comprehensive guide to the most popular strategies that are used in the wholesale financial markets, answering the question: what is the optimal way to express a view on expected market movements? This relatively unique approach to relative value highlights the pricing...

Design sleek, high-performance applications for the newest smart mobile devices with the industry’s most respected reference to Windows CE .NET. Now in its third edition, this essential guide has been updated for Windows CE .NET 4.2 and the Microsoft .NET Compact Framework. Author Douglas Boling expertly demonstrates how to apply your...