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REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

JavaScript Step by Step
JavaScript Step by Step

Much has changed since the first edition of JavaScript Step by Step was written in 2007. The underlying JavaScript specification received a major update; Microsoft released Windows Internet Explorer 8—and now 9 (which is about to be released as I write this); JavaScript development frameworks have matured and are now ubiquitous; and...

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
History of Wireless
History of Wireless
Important new insights into how various components and systems evolved

Premised on the idea that one cannot know a science without knowing its history, History of Wireless offers a lively new treatment that introduces previously unacknowledged pioneers and developments, setting a new standard for understanding the evolution of this important...

The Crucible of Consciousness: An Integrated Theory of Mind and Brain
The Crucible of Consciousness: An Integrated Theory of Mind and Brain
There are lots of books on consciousness being published these days, and I end up skimming most of them and reading a few of them. Reading somebody else’s take on the whole set of issues is often frustrating and depressing: they just don’t get it. Other times it is tantalizing; they start on the right foot, in other words, where I...
Digital Signatures (Advances in Information Security)
Digital Signatures (Advances in Information Security)

As a beginning graduate student, I recall being frustrated by a general lack of accessible sources from which I could learn about (theoretical) cryptography. I remember wondering: why aren’t there more books presenting the basics of cryptography at an introductory level? Jumping ahead almost a decade later, as a faculty member my...

The Healthy Programmer: Get Fit, Feel Better, and Keep Coding (Pragmatic Programmers)
The Healthy Programmer: Get Fit, Feel Better, and Keep Coding (Pragmatic Programmers)

Printed in full color.

To keep doing what you love, you need to maintain your own systems, not just the ones you write code for. Regular exercise and proper nutrition help you learn, remember, concentrate, and be creative--skills critical to doing your job well. Learn how to change your work habits, master exercises
...

Head First Ruby: A Brain-Friendly Guide
Head First Ruby: A Brain-Friendly Guide

What will you learn from this book?

What’s all the buzz about this Ruby language? Is it right for you? Well, ask yourself: are you tired of all those extra declarations, keywords, and compilation steps in your other language? Do you want to be a more productive programmer? Then you’ll love Ruby. With...

Architects of Intelligence: The truth about AI from the people building it
Architects of Intelligence: The truth about AI from the people building it

Financial Times Best Books of the Year 2018

TechRepublic Top Books Every Techie Should Read

Book Description

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level...

Introduction to Search with Sphinx: From installation to relevance tuning
Introduction to Search with Sphinx: From installation to relevance tuning

I can’t quite believe it, but just 10 years ago there was no Google.

Other web search engines were around back then, such as AltaVista, HotBot, Inktomi, and AllTheWeb, among others. So the stunningly swift ascendance of Google can settle in my mind, given some effort. But what’s even more unbelievable is that...

Information Retrieval: Searching in the 21st Century
Information Retrieval: Searching in the 21st Century

In the forty years since I started working in the field, and indeed for some years before that (almost since Calvin Mooers coined the term information storage and retrieval in the 1950s), there have been a significant number of books on information retrieval. Even if we ignore the more specialist research monographs and the...

Adobe Photoshop Elements 3 in a Snap (Sams Teach Yourself)
Adobe Photoshop Elements 3 in a Snap (Sams Teach Yourself)

These days, nobody really wants to learn everything there is about a software product like Photoshop Elements. And even if you did, who has the time to endlessly tinker and play with it until you figure everything out?

You just want a book that will quickly show you how to...

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