A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

This book is for every job candidate who thinks "Do you have any questions for me?" marks the end of an interview. It doesn't. In fact, it marks the beginning of the last and perhaps most important interview phase - a phase so important that failing to prepare properly for it can undo all your hard work, including providing...

Setting the standard for a premium C# reference, Microsoft Visual C# 2005 Unleashed provides practical examples for virtually every aspect of the C# programming language. The book is structured for progressive learning, so it can be read cover-to-cover or used as a comprehensive reference guide....

Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to...

The definitive machine design handbook for mechanical engineers, product designers, project engineers, design engineers, and manufacturing engineers covers every aspect of machine construction and operation. The 3rd edition of the Standard Handbook of Machine Design will be redesigned to meet the challenges of a new mechanical engineering...