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A Hologram for the King
A Hologram for the King


In a rising Saudi Arabian city, far from weary, recession-scarred America, a struggling businessman pursues a last-ditch attempt to stave off foreclosure, pay his daughter’s college tuition, and finally do something great. In A Hologram for the King, Dave Eggers takes us around the world to show how one man fights...
Moral Intelligence: Enhancing Business Performance and Leadership Success
Moral Intelligence: Enhancing Business Performance and Leadership Success

"The authors offer a timely, important, and practical personal guidance system that anyone in the business world would do well to adopt. The world of business would be vastly improved if Moral Intelligence became required reading.”

Daniel Goleman, Author of...

Financial Accounting: An Integrated Statements Approach
Financial Accounting: An Integrated Statements Approach

Duchac, Reeve, Warren provides an effective new approach to help accounting majors and business students learn and understand financial accounting. The text introduces an integrated financial statements framework that clearly illustrates the inter-relationships between the cash flow statement, income statement and the balance sheet. This...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Fit to Bust: How Great Companies Fail
Fit to Bust: How Great Companies Fail
Warren Buffet remarked that it takes 20 years to build a reputation and five minutes to ruin it. "If you think about that, you'll do things differently." Journalist Tim Phillips turns his eye toward the most avoidable business disasters of recent history. In each case, the story begins at the point where a disastrous...
Moving To The Cloud: Developing Apps in the New World of Cloud Computing
Moving To The Cloud: Developing Apps in the New World of Cloud Computing
Information is the most valuable resource in the 21st century. Whether for a consumer looking for a restaurant in San Francisco, a small business woman checking textile prices in Bangalore, or a financial services executive in London studying stock market trends, information at the moment of decision is key in providing the...
Basics Marketing 01: Consumer Behaviour
Basics Marketing 01: Consumer Behaviour
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on...
Liars and Outliers: Enabling the Trust that Society Needs to Thrive
Liars and Outliers: Enabling the Trust that Society Needs to Thrive

Just today, a stranger came to my door claiming he was here to unclog a bathroom drain. I let him into my house without verifying his identity, and not only did he repair the drain, he also took off his shoes so he wouldn’t track mud on my floors. When he was done, I gave him a piece of paper that asked my bank to give him some money....

Introducing Psychology
Introducing Psychology

So why are you reading ihe preface? The book doesn't really gel going for another 10 pages, so why are you here instead of there? Are you the kind of person who just can't stand the idea of missing something? Are you trying to justify the cost of the book by consuming ever)' word? Did you just open to this page out of habit? Are...

The Essays of Warren Buffett: Lessons for Corporate America, Third Edition
The Essays of Warren Buffett: Lessons for Corporate America, Third Edition
The original edition of The Essays of Warren Buffett: Lessons for Corporate America was the centerpiece of a symposium held two decades ago at the Benjamin N. Cardozo School of Law under the auspices of its Samuel and Ronnie Heyman Center on Corporate Governance. This gathering brought hundreds of Cardozo students together for a...
Chemical Mechanical Polishing in Silicon Processing, Volume 63
Chemical Mechanical Polishing in Silicon Processing, Volume 63
In the engineering world, many ideas and plans are conceived in the information exchanges that occur over lunch. In the summer of 1997, one of the editors (Shin Hwa Li) was assigned to assist our CMP module at the Crolles facility of STMicroelectronics near Grenoble, France. One day, in the company cafeteria, while sitting near...
The Customer Rules
The Customer Rules
At a recent family gathering in my home, the grown-ups were trading stories about companies that provide good customer service and those that don't. Out of curiosity, I asked my then twelve-year-old granddaughter, Margot, what she thought were the most important rules for great service. Without a moment's hesitation, she...
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